Who Cares if it Was Fixed? It was Fun!
"I feel like sometimes that I was born, that I'm not meant for this society because everyone here is a f**king hypocrite”- Mike Tyson
What better way to cap off this election season in America than a boxing exhibition with a bigger audience than the POTUS debate?
Is there a better way to demonstrate the unsinkable power of TV + social to help people experience culture than 100 million + concurrent viewers?
On a tech platform (Netflix) rewarded by Wall Street over the last decade for burning billions to get to profitability (while traditional media companies bled out trying to churn profits on a pivot). Of course it buffered.
Orchestrated by a talent home grown on a video platform owned by a search company, which didn’t have to pay to develop said talent or its audience. Of course he was wearing diamond shorts and entered on a blinged out car carrying a testosterone heavy posse plus a caged pigeon while blasting Phil Collins.
Featuring a convicted felon turned spiritually awakened pot head icon. Of course we got to see him in all of his bare assed, glory before the match.
With female strength on full display in the actual slugfest of the evening as two women split each others’ heads open. Of course they were the tough ones keeping it real.
Everyone knew it was a bit of a hijinx going in. Everyone watched anyway, everyone left entertained and maybe a little drained by the spectacle of being had.
Of course we would do it again!
The internet and Friday night hasn’t been this funny for so many of us all at once, in ages.
Ain’t that America, something to see, baby.
Alan Wolk points out, Netflix loves its global numbers and writes Freevee’s obituary.
Eleanor Semeraro likes numbers herself, especially engagement of Tyson vs Paul (you may be surprised at who actually gets more engagement).
A very serious Tim Hanlon says deregulating TV station ownership will worsen industry problems.
We have a guest special piece from Jonathan Verk who explains why FAST owners should stop launching new channels.
LG’s Serge Matta tells all why CTV is retail media’s hot new frontier, in an interview excerpt from TVREV’s Retail Media On CTV 2024 Report.
Magnite’s Sean Buckley shares Magnite's mission to streamline Disney’s ad game across platforms.
If you’re looking to get involved with TVREV or have numbers to share with our growing community of data storytellers at The Measure
“I probably shouldn’t be saying this but all this sh*t is f*&cking rigged” - Jake Paul
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