The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.

Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.

From all of us at TVREV, we wish you a HAPPY THANKSGIVING. Here’s some Sunday reading that still tastes good on Monday

Netflix’s rock-bottom churn rates are the envy of the streaming industry. Brandon Katz explains why that’s no accident.

ICYMI News From Your Friends At TVREV and The Measure

Amazon finally euthanizes Freevee, folding it into Prime. Meanwhile Netflix releases big new subscriber numbers but what do they really mean?

The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.

The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.

As the number of originals shrinks, Netflix has managed to keep its subscriber base. But can the industry adjust to the new reality?

As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.

Netflix increased its Earned Media Value by 13% from July to August, per a CreatorIQ analysis.

A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.

An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.

Starting 5 is yet another smart play by Netflix to get into the sports conversation consistently without breaking the bank.

Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?

Streaming's content crunch: As new show production slows, platforms scramble to maintain hits and engagement with shrinking resources. Is quality the new quantity?

Details are coming out around the Venu streaming service, which also creates more questions.