In this excerpt from our new report on Retail Media and CTV, we look at why exactly advertisers like retail media—what’s in it for them?

By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.

ICYMI News From Your Friends At TVREV and The Measure

LG Ad Solutions’ Serge Matta talks about why everyone’s so hot on retail media right now in the lastest Innovator Spotlight interview from our new report on Retail Media and CTV.

Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.

In this Q&A from our recent report, Retail Media On CTV 2024, Gretchen Bobroff explains how Magnite simplifies retail media by integrating tech, prioritizing privacy, enhancing programmatic efficiency, and leading in premium video.

The convergence of retail media and CTV offers potential for shoppable TV, but challenges like consumer reluctance, budget fragmentation, and a need for seamless experiences remain.

The rise of retail media is reshaping ad agency dynamics and sparking concerns over its growing influence.

Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.

Target's ad network, Roundel, is booming thanks to its popular Target Circle membership.

Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.

In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.

Amazon is feeling the heat from Temu and Shein. But when are these Chinese companies going to build out big retail media networks, if they aren't already?

Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.

Cannes highlighted a shift towards a star-centric creator economy, where top influencers thrive and smaller creators struggle to balance authenticity with monetization.

The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.

Commerce media dominated Cannes with major brands and retail media networks, highlighting the rise of shoppable content and ad tech battles over ad identifiers.

The obituaries are being written for the open web left and right. The question is who or what can save digital advertising on the 'long tail’ - or if AI is about to make it all worthless.

Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.

Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.