The Shoppable TV Report: 2024 and Beyond

Thought Leaders Circle
Written By Alan Wolk

From Thought Leaders Circle member LG Ad Solution, this report uncovers U.S. consumer perceptions around “shoppable” TV advertisements一such as scannable QR-enhanced ads 一as well as subsequent purchasing behavior after seeing TV ads.


Key Takeaways:

  • FAST apps are becoming a norm. 78% of CTV users regularly use FAST apps, and 59% prefer

  • FAST over paid streaming services, making FAST a critical part of every media plan.

  • Shoppable TV is manifesting into reality. 66% of CTV users recall seeing an ad with a QR code in the past three months.

  • CTV users like shoppable TV ads. 70% like TV ads with QR codes, and 62% would scan if exposed, making QR codes a must-have for any upcoming TV ad creative.

  • Relevance converts to action with shoppable TV ads, which is the main impetus behind scanning or purchasing after seeing a TV ad, highlighting the need for accurate audience targeting.

LG Ad Solutions' The Shoppable TV Report: 2024 and Beyond
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LG Ad Solutions' The Shoppable TV Report: 2024 and Beyond
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Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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