“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao

Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.

“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman. 

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.

The NCTC launches a streaming skinny bundle of the sort that consumers have been asking for, iSpot gets the JIC's full blessing for use as national currency.

Telly’s Bob Ivins offers up some theories on why TV measurement did not seem to be on anyone’s lips at Cannes this year.

If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.

This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.

Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.

This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.

This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.

This week on TVREV, Labor Day is full of right’s fights, and a summary of articles from across the industry.

Why Scripps might want to push streaming rather than over-the-air and why the VAB and Nielsen really need to do more to get along.

This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.