
The Future Of Television. Dissected Daily.
Nielsen And Paramount Global Bury The Hatchet, Agree To Long-Term Measurement Deal
“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao
Measurement Is A Lot Like Politics, The Oscars And The Future Of Film
Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.
Measurement Moves: Nielsen’s Big Data MRC Seal; Friedman Joins Comscore
“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman.
Mr. Beast Goes Down On Amazon, New Data Illustrates The Streaming/Linear Disconnect
Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.
Is Freevee Doomed, YouTube Goes to 11
Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."
CPG Advertisers Risk Missing Out If Ignoring LGBTQ+ Support
Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.
Fall Preview
A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.
The NCTC’s Very Smart Bundle Play, iSpot Gets JICced
The NCTC launches a streaming skinny bundle of the sort that consumers have been asking for, iSpot gets the JIC's full blessing for use as national currency.
‘Measuring’ The Difference At Cannes This Year
Telly’s Bob Ivins offers up some theories on why TV measurement did not seem to be on anyone’s lips at Cannes this year.
YouTube Really Wants To Be TV, Why Mainstream TV Still Matters
If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.
What We Know About The 2024 IAB NewFronts
Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.
Paramount Scores Ratings Win With Overtime Super Bowl, Swift
Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.
Measurement Wars Heat Up, Roku Gains A Beachhead In Britain
How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.
Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads
This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.
Max Gets Sporty, The JIC Gets Inclusive
Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.
Hot List: Measurement is Loco, All Things are Local
This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.
Hot List: Who's The Boss?
This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.
Hot List: Labor Day + Right’s Fights
This week on TVREV, Labor Day is full of right’s fights, and a summary of articles from across the industry.
Scripps Tries Pushing Antenna Use, The VAB Is Beefing With Nielsen
Why Scripps might want to push streaming rather than over-the-air and why the VAB and Nielsen really need to do more to get along.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.