Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads

“The TV industry has really never been able to truly control itself when it comes to aggressive monetization." - Tim Hanlon, Vertere Group CEO & TVREV Local Report co-author


Have You Downloaded our latest special report yet?

In 
Local TV: Perils & Promise In The Age Of Streaming (from Alan Wolk, Tim Hanlon & Evan Shapiro), we surveyed 60k Americans and found that more young people watch local news than you might think. Also, just as many people never watch as you imagined.

The Report is free for TVREV subscribers for 90 days. Read up, and stay tuned for a townhall where you can call BS if you want/dare!  


Of course Amazon is planning ad breaks for Prime Video.

As we wrote in 2019, Amazon ads are a game changer: First party, opt-in data and rich data. And not just consent, or email data but purchase behaviors; from stores, online, mobile apps and viewing data from Fire sticks and devices...

That matters because with privacy issues looming, having a solid, multi-touch opt-in footprint gives Amazon the ability to deliver EXTREMELY addressable ads. Like, "odds are you're out of toothpaste so we'll introduce a new brand at this ad break"-type ads.

Gettin' JIC-y Wit It


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TVREV captures the voices and insights of executives in the TV, digital and advertising industries. Our insights, reports, newsletters, videos and events are guideposts for everyone in the greater television ecosystem, from programmers and distributors to advertisers and adtech companies.

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Breaking Down Barriers: Amagi’s Srini KA Discusses The Transformation Of Local News In The Age Of FAST

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Max Gets Sporty, The JIC Gets Inclusive