
The Future Of Television. Dissected Daily.
Comscore Map Shows Where Super Bowl Viewers Tuned In And When Some Tuned Out
Viewership was low in Monterey-Salinas and other West Coast markets
The Currency Race Is Just Starting, Says Comscore’s Frank Friedman
“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says
Measurement Is A Lot Like Politics, The Oscars And The Future Of Film
Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.
Wall Street Loves Netflix, Contextual Is Having A Moment
Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.
Measurement Moves: Nielsen’s Big Data MRC Seal; Friedman Joins Comscore
“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman.
Mr. Beast Goes Down On Amazon, New Data Illustrates The Streaming/Linear Disconnect
Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.
VIZIO, Comscore And The Value Of Cooperation, SMB-TV Rules AWNY
Comscore and VIZIO show that it is possible for industry players to collaborate and why bringing SMBs onto CTV was all the buzz at AWNY this week.
The Quest For A Universal Interface, Omnichannel Gets Quantified
Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.
What We Know About The 2024 IAB NewFronts
Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.
Hot List: JIC (Conditionally) Certifies, Plus Amazon Adding Ads
This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.
Max Gets Sporty, The JIC Gets Inclusive
Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.