This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

‘Households With’ metrics provide info on age and gender for all 210 local markets and national TV based on big data

Viewership was low in Monterey-Salinas and other West Coast markets

“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says

Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.

Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.

“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman. 

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

Comscore and VIZIO show that it is possible for industry players to collaborate and why bringing SMBs onto CTV was all the buzz at AWNY this week.

Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

This week’s TVREV highlights, plus our Local TV Report, Rupert Murdoch steps down, and this year's primetime TV differences.

Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.