The Future Of Television. Dissected Daily.
AI’s Trust And Ouroboros Issues, Fandom Can Be Dangerous
Agentic AI is getting a lot of buzz but there are great big red flags waving. Plus the perils of fandom in the age of Feudal Media
The Quiet Death Of Public Broadcasting’s Backbone
CPB functioned as a national stabilizer — negotiating rights, sharing infrastructure, smoothing disparities between rich and poor markets. Without it, public media begins to resemble the very commercial ecosystem it was designed to counterbalance.
Tube Trends: Disney's Short-Form Focus Puts Spotlight On Owned Video
Disney+ is embracing short-form. But is it really just embracing owned video?
Urgent vs Valuable: What Audience Need In Theaters Or Want At-Home
Not every film needs theatrical urgency to monetize. Audience behavior reveals which genres demand theaters—and which hold value beyond them.
Catalogue Value Is No Longer Fixed
Annie Krukowska on how European TV libraries now get repackaged, localized, and optimized across YouTube, FAST, and social as demand shifts.
How Live Sports On CTV Is Reshaping Opportunity For Local Advertisers
New research shows 78% of CTV advertisers are already running live sports campaigns. Premion's Peter Jones on what that means for local and regional brands.
MLB Teams Cancel FanDuel Sports Network Contracts: Now What?
in a move that could topple the larger regional sports network model, nine MLB teams have cancelled contracts with FanDuel Sports Network.
Optimizing The Processes: CES 2026
While the media industry mouthed AI buzzwords, the Media Cartographer explained why it would all collapse and humanoid robots rolled around the Convention Center.
Tube Trends: Over 75% Of YouTube Views Came From Shorts In 2025
Over three quarters of YouTube views came via short-form videos last year, as data from Tubular Labs highlights.
From Measurement To Optimization: How Roku And iSpot Are Making Outcomes Matter In Streaming
iSpot’s Stu Schwartzapfel and Roku’s Miles Fisher unpack what a deeper integration between the two companies enables.
Fearless Predictions 2026: The Year Of Feudal Media
Our 2026 Fearless Predictions have a Feudal Media cast this year.
HBO Didn’t Go Back To Linear
HBO’s new channels aren’t a retreat to linear. They’re an IP-first, product-led strategy.
Holiday Hot List: Netflix Wins A Bad Fight, VIZIO Shows Holiday Spirit
PLUS: TikTok is digital North Korea and PBS stations going independent
Netflix Wins A Terrible Fight.
Netflix is investing in consumer experiences to change how its viewed by customers. Even when the main event sucks, it wins.
Why Did ‘Avatar: Fire And Ash’ Open So Much Smaller Than ‘The Way Of Water?’
‘Avatar: Fire and Ash’ opened 34% smaller than ‘The Way of Water’ at the box office. That’s hardly a disaster, but it’s worth examining further.
TikTok Is Just Digital North Korea
In the brave new world of Feudal Media, users have no idea they’re trapped inside a bubble. And how to fix it.
Why The Oscars Wanted YouTube
A big win for YouTube, but in many ways an even bigger win for the movie industry, which is counting on YouTube to revive its fortunes.
Can Local PBS Stations Go Independent? Can They Afford Not To?
Stations that once relied on PBS for national programming, interconnection infrastructure, and brand recognition now face three unattractive options: raise unprecedented levels of private funding, dramatically scale back operations, or reinvent themselves entirely.
What VIZIO’s Holiday Viewership Data Is Telling Advertisers About The Evolution Of Streaming
An examination of viewership data from VIZIO shows a clear migration to streaming platforms during the holidays, as viewers turn to on-demand platforms to get their fix of both new and nostalgic titles.
Tube Trends: What The Oscars Moving To YouTube Means
YouTube taking over the Oscars broadcast changes how big events reach a broad TV audience (as YouTube expands itself further as a traditional TV alternative).

