Women’s sports are booming, but perceptions remain rooted in years past. A new report from Paramount Advertising helps dispel those myths with a roadmap for brands who want to take advantage of this growing market.

2 weeks worth of TVREV originals and Measure snackables

Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report

Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson

We live in an age of extreme polarization. So how to avoid becoming yet another victim? Alan Wolk has some advice. Plus why ad-supported streaming still is not living up to its potential.

‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh

The question is no longer whether some stations will drop local news — it’s when and how many will.

Mediaocean CEO Bill Wise lays out his vision for the new company and explains how they plan to take on their biggest rival in this exclusive TVREV interview.

In the first piece slated for our Marconi newsletter, Christian Knaebel looks at the effect tariffs will have on the TV industry in Europe and offers some thoughts on how to deal with them.

Streaming at work? Sure. Sharing passwords? I don’t know you that well

Streaming had a 43.5% share , up from 42.6 in January. Broadcast and cable combined for a 44.4% share in February.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?

People are increasingly using social media for how-tos and DIYs — including around food & drink, which used to be the domain of Food Network.

As media slides into medieval disarray there’s hope that a new renaissance is on the horizon.

If baseball is serious about growing its audience, especially among younger fans, it must overhaul its television and streaming policies to make it easier — not harder — for people to watch their favorite teams.

Pay TV is recovering through persistence, but new disruptions keep reshaping the ride… PLUS: 2 free reports and 15 originals

Jonathan Verk lays out the new rules for marketing FAST channels, relying on algorithms and social media to make discoverability easier.

How the Wall Street Journal Editorial Board has become the voice of the anti-MAGA center… and what that means for the media industry writ large.

The Movie Issue: Why movies and movie theaters are in so much trouble, plus the fallout from Hulu’s Oscar screw-ups.

A new report from Tatari and Morning Brew shows how TV is moving way beyond brand building to become a true performance marketing vehicle.