Where Are We Now Update: Audio and Sports
When last we spoke with TOK.tv, they were still predominantly focused on the international marketplace, namely soccer, despite being headquartered in San Francisco. Last weekend, TOK provided the experience for... Read More
Turning 140 Characters Into A First Down
Twitter is entering broadcast TV sports with its licensing of ten Thursday night games in the upcoming season. Online video, of the sort that Twitter will stream, fetches an ad... Read More
The Top 8 Things We Learned At The 8th Annual Shorty Awards
1. Instagram Isn’t Only A Young Person’s Game This year’s Instagrammer of the year is an 87-year-old grandmother by the name of Baddie Winkle. She only started using the platform... Read More
Week In Review: Facebook Makes It’s (TV) Move & Hulu Comes To Cablevision
1. Facebook Makes It’s Move The biggest move in TV this week didn’t happen on TV at all, but rather, on a mobile app. We’re talking about Facebook’s decision to... Read More
End of an Era: Using Social Data to Understand American Idol’s Dedicated Fans
It’s the end of an era. After 15 seasons, the original talent show, American Idol, came to a close last night. It was the show that started the reality competition... Read More
Where Are We Now: Real Time TV Ad Metrics
“Hey Siri, what’s the value of an Apple spot featuring Cookie Monster in prime time on a Tuesday?” The TV advertising business has long been a less than transparent industry,... Read More
Twitter Scores A Field Goal
The most important thing about the Twitter/NFL deal announced yesterday is that it provides Twitter with a reprieve from the “Twitter Is Dying” meme. At least for the next few... Read More
Week In Review: Facebook Is The Bernie Sanders Of Social Media
1. It’s All About Dat Chart ComScore released some research yesterday that revealed that Facebook is the Bernie Sanders of social networks, with numbers for the 18 to 34 year... Read More
Where Are We Now: Personal Chief Digital Officer
Jacob Shwirtz believes it is time for the Personal Chief Digital Officer. The person whose job it is to engage talent directly on digital strategy, with their best interest in... Read More
Live, From New York, It’s… Facebook?
So as some people (ahem) have been predicting, the social networks are ready to start becoming TV networks. It’s happening right now via Facebook, which is using Facebook Live to... Read More
Week In Review: ComScore and Adobe Get Cozy, But Where Does That Leave Nielsen?
Adobe, that two-timing minx, announced this week that it was getting into bed with ComScore to fuel a cross-platform measurement system that would track OTT video views (including the ones... Read More
Are FB Canvas Ads A TV Network’s New Best Friend?
It’s been rough out there for TV Networks lately. With linear viewing down across the board, audiences taking advantage of more options and outlets than ever to watch what they want,... Read More
YouTube Joins T-Mobile’s Binge On: What Next For Net Neutrality?
This post originally appeared at Fabric.Media. It wasn’t exactly Nixon Goes to China, but news that YouTube and Google Play have joined T-Mobile’s controversial Binge On program did catch the... Read More
Understanding the Fandom Behind TV’s True-Crime Shows
True-crime documentaries and miniseries seem to be all the rage right now for TV fans. Business Insider calls it “true-crime mania,” with hit shows like Netflix’s Making a Murderer and... Read More
Get Over Yourselves. Screening Room Is Not A Threat.
Hollywood has been very split over Napster wunderkind Sean Parker’s new Screening Room idea, with some seeing it as the salvation of the movie industry and others as its ruination. One... Read More
VR Takes Over GDC
The Game Developers Conference – the world’s largest and longest-running professionals-only game industry event, celebrated its 30th anniversary this week in San Francisco,CA. There were over 26,000 participants hailing from... Read More
Facebook and TV: Stuff’s Getting Real
1. Facebook and TV: Stuff’s Getting Real So there’s a story out today about how both Facebook and Twitter are actively engaging on the mean streets of Burbank, trying to... Read More
FACEGRAM IS COMING
Ever since Instagram’s acquisition by Facebook, we’ve been waiting for (perhaps bemoaning) the parent company’s perspective on content distribution to fully enter the ‘Gram.. and it has arrived. This week,... Read More
Where Are We Now: Network Built Platforms Continued
Stop me if you’ve heard this one before: In the days before Facebook and Twitter, back in the dark times of 2007, TV networks had the brilliant idea that they... Read More