Nintendo Continues Focus on Group Play at E3 2018
Nintendo’s E3 presentation showed an emphasis on group play titles — something that shouldn’t surprise if you’ve paid attention to recent ads.... Read More
Free HBO And All That Data: Dissecting The AT&T Time Warner Decision
Despite all the theatrics around the reading of the verdict– No cellphones! Reporters dashing out old school style to file their stories, fedoras flying!–the actual verdict itself does not come... Read More
TV’s New Punch Combo: Segmenting & Attribution
If you’re in TV advertising, the quaking ground just shook a little harder. But also, maybe some clouds just cleared and a rainbow promising the ole’ pot of gold showed... Read More
The Frenemy Report: An Ode to the Creators
No matter how big the media company is, we’re all trying to connect on a human level, whether it be in Anaheim, in Cannes, or working away in screen-land. Creators... Read More
Q&A: Big Block Capital CEO Seven Volpone On Subnation, Esports And Gamer Culture
I recently sat down with Seven Volpone, the CEO of Big Block Capital Group, to talk about Subnation, which this week has created a fan-focused series of events celebrating gamers... Read More
Week In Review: Charter’s Apple TV Deal Is Nothing Like Cord Cutting, Amazon And Live Sports Should Scare Everyone
1. Charter’s Apple TV Deal Is Nothing Like Cord Cutting Charter made some relatively detail-free statement about allowing subscribers to use an Apple TV instead of a cable box and... Read More
Google For Emotions Promises Empathy, And Hit Shows
Artificial intelligence (“AI” as we largely accept it) manifests in the world in countless ways, and has varying definitions. Some fear AI because of its ability to perform tasks that... Read More
Coca-Cola Continues Sports-Focused Ad Strategy Heading Into World Cup
Coca-Cola’s leaned heavily on sports programming with its TV advertising this year — a trend that should continue into this summer’s World Cup.... Read More
The Frenemy Report: The Evolution of Live News
Live updates are coming for your newsfeed. Facebook’s shuttering “trending topics,” replacing it with “Breaking News” on Facebook Watch, with partners ABC News, CNN, Fox News & more aboard. But we’d be remiss... Read More
Lowe’s Seizes ‘The Moment’ Around Memorial Day
Many brands ran Memorial Day-themed ads on TV these past couple weeks. We look at Lowe’s efforts to earn audience attention.... Read More
Week In Review: Roku Still Rules The Streaming Roost, Time-Warner’s “Failing Firm” Defense
1.Roku Still Rules The Streaming Roost A new study from Parks Associates reaffirmed Roku’s position as ruler of the streaming roost: the scrappy independent controls 37% of the market, same... Read More
For One Play, J.R. Smith Took Over Twitter During the NBA Finals
The narrative of Game One of the NBA Finals was LeBron James’s breakout performance… until J.R. Smith forgot the score.... Read More
Moving Past The Experiment Stage, Is Advertising in Augmented Reality Ready To Take Off?
There’s not a bigger number in the burgeoning business of augmented reality than 900 million. That’s the estimated number of AR-capable mobile phones worldwide expected to be in place by... Read More
Week In Review: The Upfront Recap, Off Screen Drama Heats Up At CBS and Fox
1. The Upfront Recap There were two big themes from this year’s upfronts: fewer ads overall and dynamic ad insertion for the ones that run. (And multitouch attribution to prove... Read More
According to Emotional Reactions, NHL Gets Stanley Cup Matchup it Wanted
Emotional reactions favored Washington and Vegas pretty heavily in the conference finals, which potentially makes for a more compelling Stanley Cup Final now.... Read More
The Policy Email Flood of 2018
Unless you are off the grid or somehow have managed to not live and die by your email, you have probably spent the day deleting a slew of “Policy change”... Read More
Wanna Bet? Gambling Laws Will Make TV a Casino
As a guy who grew up in the city of Boston- everything was always open for gambling (with everyone). Ten bucks I can hit this soda can in the trash... Read More
TiVO’s Report: Truth Shifting
Before I jump on TiVo for its latest report on how set-top and ACR are changing TV, let’s give them some props for being an innovative brand that changed the... Read More
Fewer Ads For More Money? Don’t Count On It
This year’s big rush to cut the ad load on traditional TV networks is predicated on a simple premise: fewer ads should get watched more, with fewer distractions and tune-out,... Read More
The Downloading Renaissance
When Apple’s iTunes Store kicked off the streaming revolution back in 2005, it was by offering downloadable copies of popular TV shows. 13 years later, downloading is staging a comeback... Read More