‘Insatiable’ Stirs Conversation Around Controversial Issue
Netflix’s newest teen drama-comedy Insatiable had its series premiere on August 10, and has been stirring up conversation in the social-sphere ever since. In fact, the show has prompted more... Read More
Laura Clery Becomes A Facebook Star By Helping Helen Smash
Square-jawed, wide-necked cellar dweller Helen Horbath looks nothing like her creator, comic actor/writer/producer Laura Clery, but it’s Helen’s relentless pursuit of her crush, Stephen (in real life, Clery’s husband, the... Read More
Bud Light Already Sprinting Into 2018 NFL Season
Bud Light is giving Cleveland fans free beer — but that’s only part of the brand’s strategy to capitalize on the NFL season.... Read More
‘Tiger Effect’ Back in Full for PGA Championships Final Round
Tiger Woods’s impressive close to the 2018 PGA Championship brought in plenty of viewers, and got audiences talking as well.... Read More
Hollywood Bets Big On Katzenberg’s Billion-Dollar NewTV Mobile Shorts Venture
Hollywood media companies just made one of their biggest collective bets ever, investing in former studio head Jeffrey Katzenberg’s billion-dollar baby, provisionally titled NewTV and intended to remake entertainment with... Read More
People Pay Attention To Beer Ads in the Summer
The times represent the arts and vice versa. And so very often the times– the things people care about, are drawn to, and can’t look away from– can now be... Read More
Reality Check: Here’s Who’s Watching ABC’s ‘Bachelor in Paradise’ and ‘Castaways’
ABC has just wrapped up another season of fan-favorite The Bachelorette — and without skipping a beat the network premiered a fifth season of franchise spinoff Bachelor in Paradise, along with... Read More
Here’s what got TV viewers emotionally worked up this summer
According to emotion measurement AI company Canvs, sports programming was by far the biggest drivers of emotions among TV viewers from June 1 through August 7 — even more so... Read More
Amazon Advertising is Spawning a New Ecosystem
Amazon has grown so big, and into so many industries, that it’s easy to forget that, at the online retailer’s core, is a giant sales engine powered by one of... Read More
Week In Review: Comcast Partners With Amazon, Hulu Is Working With ComScore On CrossScreen Measurement
1. Comcast Partners With Amazon Comcast dropped another bombshell on the industry last week, announcing that it would be partnering with Amazon to integrate Amazon Prime into its X1 set... Read More
‘Frasier’ Reboot? The Show Technically Never Left TV Screens.
There’s talk of a “Frasier” comeback, but the popular show is already incredibly popular on Hallmark Channel and streaming services.... Read More
Ad-Supported OTT Keeps Growing, And Advertisers Would Be Wise To Take Note
AppNexus, the ad-serving company that was AT&T’s first post-Time Warner purchase, released stats this week showing a 748% year-over-year “explosion” in connected TV ad sales. That’s quite an explosion, and it’s the... Read More
‘Timeless’ Finale Will Have Emotional Fan Base Waiting for it This Fall
“Timeless” returns to NBC for a two-hour finale later this year — a smart move given the response audiences have provided the show.... Read More
Apple’s Ad Strategy: No Social, No Problem
Whether it be fraud, brand safety, transparency, the lack of cross-platform metrics, or the abundance of other problems plaguing the advertising industry, Apple just showed us one thing… Good marketing... Read More
Q&A: TBS/TNT CMO Michael Engleman on Doing Good And Well With ‘The Last O.G.’
A version of this interview recently appeared on Broadcasting & Cable It’s not often in the business of TV where a network gets a chance to do good and do... Read More
The Frenemy Report: Stream On
If last week was Shark Week, this is Stream Week. GenZTV and TV really are continuing to look like one in the same. Check out all of this living room movement:... Read More
Vine Community Is The 6-Second Ad Creative Answer ‘Facebook Stories’ Needs
Consumers’ embrace of (Facebook / Instagram / Snapchat) Stories is creating a big creative challenge for advertisers. The vertical video slideshow’s fast, skippable format doesn’t cater to traditional 15-, 30-... Read More
“Orange Is The New Black” Is Back… And Fans Are Freaking
Since Netflix announced the premiere of Orange Is The New Black back in 2013, the show has transcended its autobiographical origin. Flash-forward five years, and the hit series has returned... Read More
June Content Leaderboard: Top 10 U.S. Food Creators for Social Video
Food videos remain a huge craze and creators of all kinds are trying to get a bigger piece of the pie when it comes to online viewership. We partnered with... Read More