Philo Is Betting On Sports Free Bundles
If reports are correct (and we have no reason to think they’re not), a company called Philo, whose background is as a creator of TV bundles for college campuses, will... Read More
How Weather Channel Topped TV News Competition
NYT’s Monday profile on the Weather Channel going into Overdrive was well-timed and accompanied by the expected meteorologist at risk phenom. That is something Twitter and now Snap did a... Read More
At a Crucial Time, ShortsTV Joins the CAST in Support of a More Diverse Hollywood
As National Hispanic Heritage Month begins amid a raging debate on diversity and race, ShortsTV is proud to join with members of Congress to support an important initiative to expand... Read More
“On The Lot,” Hollywood’s Own VR Gathering, Joins the Augmented Reality Wave Too
On the Lot, the virtual-reality conference tied most closely to traditional Hollywood’s studios and visual-effects/post-production powerhouses, has announced its 2017 lineup for next month’s gathering, and this time, the conference... Read More
The New Storytellers: YouTube’s Robert Kyncl on the “Streampunks” Transforming Hollywood
Want to track the arc of the TV Revolution, where video is available on countless screens from millions of creators, all transforming how we entertain and inform ourselves (you know,... Read More
MOAT-ing the TV
While there is new data showing time-shifting is strong among Millennials and everyone seems to finally admit the TV empire is in a severe re-alignment, there is some good news for... Read More
Week In Review: Hulu, Spotify And The Start Of The New Bundle™; T-Mobile Has A Netflix Deal
1. Hulu, Spotify And The Start Of The New Bundle™ Hulu and Spotify announced a joint promotion this week aimed (for now) at college students. For just $4.99/month, anyone with... Read More
Google’s “Pearl” Harvests First Interactive Innovation Emmy
“Pearl,” the Oscar-nominated animated 360-degree virtual reality show from Google Spotlight Stories, won the first Emmy for Innovation in Interactive Programming on Wednesday night. “‘Pearl’ is a very heartwarming story,... Read More
Shark Tank Attention Scores Bite Hard
Shark Tank reruns earn big attention scores, which is something the smartest CMOs seem keenly aware of (and are cashing in on with CNBC).... Read More
‘Tis the Season for Augmented Reality to ARrive. Are You Ready?
Buckle up, buttercups; the Augmented Reality Hype Wave is about to crest, and just about all the big players will be surfing it. Google tried to grab an early wave,... Read More
Week In Review: Facebook Watch Has That Discovery Problem We Warned You About; Nielsen Says There Are More TV Households Than Ever
1. Facebook Watch Has That Discovery Problem We Warned You About When Facebook announced that they’d be launching their new Facebook Watch video service, our excitement was tempered by our... Read More
Apple Should Give Away Their New TV Programming For Free. Here’s Why.
The free original TV programming would give Apple products a huge feature advantage over their competitors, while restoring both their cool factor and their premium status, justification for the higher prices Apple charges for their products. ... Read More
As “Ingrid Goes West,” Should Microinfluencer Marketing Go South?
Are we on the edge of another advertiser rebellion? If nothing else, are brands and their agencies about to get more picky about their online ad partners ahead of another... Read More
Week In Review: Underdog Roku Pulling Away From The Pack; Amazon Raises Antitrust Hackles Again
1. Underdog Roku Pulling Away From The Pack Yet another study, this one from Parks Associates, shows that Roku is pulling away from the competition and is set to dominate... Read More
Why Shonda Matters
Shonda Rhimes brings audiences to the table better than most in TV — which is why Netflix was so eager to bring her aboard.... Read More
Black Girls Rock! 2017: Viewers Felt the Positive Vibes
On Tuesday, stars and visionaries from the music, entertainment, education and business worlds came together to celebrate the women of color who make things happen with Black Girls Rock! 2017,... Read More
VR Headset Price Reductions Could Mean New Opportunities for Developers
Recent price cuts to VR headsets won’t bring the industry to the mainstream immediately, but it does open a new door for developers.... Read More
The MRC Wants A Single Ratings System For TV And Digital; TV[R]EV Announces Its ACR Report
Our new favorite media news source, Axios, is reporting that the Media Ratings Council (MRC), the folks who do accreditation for Nielsen, Arbitron and the like, is working to create... Read More
How Can Publishers REALLY Keep Brands Safe?
Today’s news climate makes it tougher than ever to keep brands safe — that is, unless you’re using the proper technology solution to track exactly where content appears.... Read More