LinkedIn, ABC News Making Video Spicier This Week
In this week’s live video news, LinkedIN jumps into the fray with video sharing, plus ABC News will give y.ou the press briefing stream the White House won’t... Read More
Mobile Video Viewing Taking Off in 2017; When Will Advertisers Follow?
Is this the year that advertisers finally catch up with the transformation in mobile video viewing that audiences are driving? More and more studies suggest brands have been way too shy about... Read More
‘Love & Hip Hop: Atlanta’: The Viewer Emotions Behind the VH1 Hit
Rocky relationships. Bumpin’ beats. A major metropolitan city. These are some of the key ingredients VH1 has combined in serving up its reality TV hit Love & Hip Hop: Atlanta,... Read More
Is Amazon Looking To Be The American WeChat?
Amazon is allegedly looking at launching a chat app, code-named Anytime, that would integrate with its massive e-commerce site as well as with Alexa and (possibly) Twitch. This is a... Read More
Padsquad’s Vvital Launch Capitalizes on Vertical Video for Mobile Web
On Wednesday, mobile rich media creative firm PadSquad announced its new vertical video offering, Vvital, for advertisers. ... Read More
LinkedIN Launched Native Video. This a Good Thing?
LinkedIN enabled native video in some accounts yesterday. Business Insider is calling it a possible revelation. Also, people are excited about analytics. As LinkedIN is still the best platform for pure B2B, this... Read More
What Happens When You Can’t Look Away? How VR Developers Used Gaze Activated Technology To Captivate Comic-Con
A young woman runs up to the camera, frantic. She begs the viewer not to look away from her, to steady their eyes — but then, in the corner, a... Read More
The Brands That Will Win From Colbert’s Russia Week
It looks like the Kremlin is creating some cash money for American businesses. In search of truthiness (cough, an Emmy), Colbert headed to the big R a couple of weeks... Read More
Week In Review: Is Roku Looking Into An IPO?; “The Leftovers” and “BoJack Horseman” Don’t Get Much Emmy Love
1. Is Roku Looking Into An IPO? Rumors are afloat this week that internet streaming device manufacturer Roku is looking to launch an IPO this year, in an attempt to... Read More
ESPN Can Still Clear The Bases for Brands
Brands all want the same thing when they advertise: to develop a connection that leads to sales. If they can somehow penetrate viewers’ distracted minds with an emotional message that catches... Read More
We Need A Net Neutrality Law, Not Another FCC Ruling
Today is Net Neutrality Day, and in its honor, we’re re-running an updated version of a story we did in April 2017 that makes a critical point: the FCC is a... Read More
IRIS.TV Pushing Global Video Personalization
IRIS.TV, which specializes in maximizing revenue through video personalization technology, has announced its global expansion into more than 20 countries today.... Read More
Now LIVE: Marijuana, Bears, the Living Earth
The following appears in our weekly live video newsletter, which (usually) publishers on Mondays. Want more? Subscribe today.... Read More
Exclusive: Building BuzzFeed’s Next-Gen Movie Studio with Matthew Henick
Matthew Henick, who runs the Motion Pictures Group in BuzzFeed Entertainment, oversees a massively productive studio that, somewhat surprisingly, recapitulates in some ways the old-school vertical integration of, say, 1930s-era MGM at... Read More
What Are the Ethical Considerations of Virtual Reality?
There are some conversations to be had about the ethical limits of virtual reality, and why it makes sense to discuss these early in VR’s evolution..... Read More
Week In Review: Are Amazon and Dish About To Team Up For A Mobile Play?; Game Of Thrones Returns A Week From Sunday
1. Are Amazon and Dish About To Team Up For A Mobile Play? Mobile has been the new black for anyone in the TV game for a while now, and... Read More
How VR Can Take Us on Musical Journeys in a New Way
What if you could capture and share your road trip moments (or any other music moments) and share them with the wider world? What kind of new stories would be told?... Read More
Week In Review: AMC’s Genius Move; TYT Goes OTT At TVOT
1. AMC’s Genius Move At the risk of echoing our friend. Variety Editor-in-Chief Andrew Wallenstein, who wrote a stellar recap of why this is such a groundbreaking move, AMC’s decision to offer... Read More
The GOOG, The Fad and The Fugly
People’s attention is a tricky business. And keeping up with all the latest? Almost as hard! Here are some developments that have us thinking right now.... Read More