“We can have the dystopian future Facebook represents or we can have a decentralized version where we’re more in control of our destinies.” While I’d spent a lot of time... Read More
Gladiators united around the series finale of ABC’s smash hit Scandal on Thursday night to raise a final glass of red to their favorite characters. We worked with emotion measurement... Read More
Ask most observers about vMVPDs (virtual MVPDs, or pay-TV that’s delivered via the open internet rather than via cable or satellite), and they’ll tell you all about skinny bundles and how... Read More
As we enter the big ad media buying season, some might think TV networks are licking their lips. The Facebook privacy fiasco, if nothing else, sets the stage for reminding... Read More
In the midst of #DeleteFacebook, new analysis show that social media use continues to rise & savvy nets are using social video to build buzz around linear shows, such as... Read More
It’s no secret that TV networks are searching for ways to find and keep loyal audiences. It’s why 10% of ad inventory still goes to drive tune-in. It’s why show... Read More
It looks like every company trying to sell online streams of video and music just noticed we’re about to have a lot more competition for viewer eyeballs and dollars. The initial response... Read More
ESPN has lost roughly 12 million cable subscribers over the past six years, so they needed to do something. On Thursday, ESPN launched its ESPN+ direct-to-consumer streaming service that sits... Read More
1. ESPN Launches ESPN+ App Disney launched its first app this week. Dubbed ESPN+, the name is an apt description of how ESPN sees the app—an add-on for super fans... Read More
In something of a one-two punch of the day’s OTT-related news, basic cable network Bravo announced it will begin creating prime-time TV seven days a week, while specialty film unit... Read More
A few days ago, a 2016 memo by Facebook Vice President Andrew Bosworth surfaced that, in its secure assertion of the rightness of the company’s mission, has since become both... Read More
1. ESPN Launches Their OTT App ESPN announced details on their ESPN+ app this week and it’s just as underwhelming as everyone feared it would be. It’s as if TPTB... Read More
The Facebook data fallout continues with “improved” privacy, and sibling Instagram is starting to limit how much data developers can collect from its API. Snap makes its TV (commercial) debut,... Read More
Fullscreen, the online content and influencer management company owned by Chernin Group and AT&T’s Otter Media, has gone through a lot of changes in its short life. But the company’s... Read More
It takes the average viewer about 19 minutes to decide what they’re going to watch next on Netflix, ShortsTV CEO Carter Pilcher tells me. “But we’ve got catalogs full of five, six... Read More
As “Black Panther” claws its way atop box office records globally, little noticed is what’s happening right behind. Chances are, even the most ardent U.S. filmgoers know little about No.... Read More
ESPN+ presents a new way for ESPN to reach consumers for a very affordable price. But is this just the beginning of its streaming ambitions?... Read More