Week In Review: AT&T Unveils Its Netflix Killing Plan, Snapchat Unveils Its TV Killing Plan
1. AT&T Unveils Its Netflix Killing Plan AT&T’s Warner Media division unveiled its ambitious plan to take on Netflix and capitalize on its newly acquired Time Warner assets with a... Read More
How Can Networks be Better Than Netflix? Follow the Math
Remember when the cloud concept came along and everyone joked about it meaning nothing and then it transformed the way everything is done in like 3 years? Those jokes were... Read More
Frenemy Report: Gen Alpha; Chasing Streams
ICYMI, Gen Alpha is the new Gen Z. Get with it. Will Alpha TV look like Snapchat Shows (now up to 60 series!) or like Quibi? Feels like there are... Read More
The Data Science Behind IP Address Matching
IP addresses provide a universal identifier of devices across all internet connected devices. From a web browser to a mobile phone or an internet-connected smart TV, all devices have an... Read More
TV Mergers Are Everywhere But Where Are The Internet Companies?
The summer of 2018 was a blockbuster one for entertainment deals. As summer began, AT&T closed on its acquisition of Time Warner. Disney won the “Fox hunt” on July 19, after... Read More
The Future Of TV, On The Rooftop Of The Empire Hotel
The highlight of Advertising Week New York was, of course, the cocktail party on the roof of the Empire Hotel that TVREV put on with our friends at dataxu. And... Read More
Week In Review: Ad Supported OTT Is Booming, So Is Churn On Subscription Apps
1. Ad Supported OTT Is Booming We’ve been hearing anecdotally from people like Frank Sinton at Beachfront Media that ad supported OTT is blowing up, getting both more viewers and... Read More
The Frenemy Report: Gen Z Votes Too
Interactivity is leading the way for the democratization of entertainment. Sure, Gen Z won’t turn 18 till next year, by which point they’ll be 32% of the world’s population, but... Read More
TV Viewership Head-to-Head: How the Ryder Cup Fared vs. the NFL
This past weekend was all about sports on TV, with the NFL in full swing and (speaking of swings) golf pros competing for the 2018 Ryder Cup. We took a... Read More
This Is Us Too: Networks Bank On Emotions To Grab Ratings
The success of three-hankie drama This Is Us is transforming a significant chunk of the broadcast TV schedule this fall, as everyone tries to copy and cash in on criers that wring... Read More
WEEK IN REVIEW: AT&T Introduces Xandr, Fox Sells The Rest Of Sky To Comcast
1. AT&T Introduces Xandr, AT&T, having completed its purchase of AppNexus, introduced a brand new ad platform it called “Xandr” (get it—Alexander Graham Bell started AT&T, Xandr/Alexander. Yup.) It’s a... Read More
Social Video Insights from the Ford – Kavanaugh Hearing
U.S. audiences were hooked on video around the Ford-Kavanaugh hearings, and not just on T.V. Social video also commanded large audiences for the event.... Read More
The Frenemy Report: Burn the Book
To address the hacker in the room… you’re going shopping! Amazon’s powering Snapchat shopping (point the camera and -poof!- bucks flow to Bezos). And Instagram rolled out in-app shopping globally within... Read More
For The Future Of Podcasting, Look To Programmatic OTT Video Ads
Podcasting, an audio medium, could find its largest future growth opportunity in the lucrative world of OTT video advertising.... Read More
Week In Review: The Sky Auction Is On, “Premium Video Ads” Showing Up On TV
1. The Sky Auction Is On Comcast and Disney (or Disney/Fox, to be more accurate) are having their final showdown over Sky this weekend, in an unnecessarily complex process known... Read More
Millennials Still Love Their TV Shows, And The Brands That Back Them
For all the talk of cord-cutting and a turning away from traditional TV by younger viewers, a new Video Advertising Bureau study suggests Millennials remain ardently in love with TV... Read More
Sweet Treats Rule in Food Videos for August
We partnered with social video analytics company Tubular Labs to see which food-focused creators brought the most people to the table last month across social video platforms. Facebook is clearly... Read More
ESPN+ TV Advertising Push Continues as Service Hits 1 Million Subscribers
ESPN+ has topped 1 million subscribers as college football season is in full swing. Advertising around the service keeps popping up on TVs, too.... Read More
How Sustainability Can Be A Growth Business For Apple’s Subscription Services
Tucked into last week’s mobile-palooza at Apple was a potentially revolutionary pitch by a former EPA administrator. Essentially, Lisa P. Jackson said, Apple wants to reverse the planned obsolescence common... Read More