Week In Review: AT&T’s Numbers More About Cord Shifting Than Cord Cutting; Tubi Makes A Wise Hire
1. AT&T Numbers More About Cord Shifting Than Cord Cutting Nothing gets clicks like a good “Cord Cutting!!!” headline and the tech trades did not disappoint today, reporting on AT&T’s... Read More
Will Six-Second Ads Have a Long Life, Or Come Up Short?
After years of watching people tune out standard 60- and even 30-second ads, brands and TV networks are taking the short route, experimenting with 6-second ads that barely have time... Read More
Big Block Esports Hire Seeks to Accelerate Industry’s Rapid Growth Through Media
Creative services and production provider Big Block has announced the hire of former ESL Gaming executive Ed Tomasi to lead its esports division.... Read More
At Apple, The Mystery Only Deepens
Remember a few weeks ago when we were speculating on what Apple might be up to with their original content game? That was right after they’d made the very smart... Read More
Brands Should Make Sure Stories are Designed for Smaller Screens
TV[R]EV speaks with Digitas Studio VP/Group Director Mark Book on the evolving digital marketing space, influencers and what’s next for mobile.... Read More
Week In Review: Netflix Is Raising Prices By A Dollar (For Now); Facebook’s Not Making Friends In Hollywood Either
Netflix Is Raising Prices By A Dollar (For Now) So Netflix boosted their prices by a whopping dollar a month and the way a number of media outlets are gasping... Read More
Amazon’s NFL Streams May Eventually Swamp Traditional Advertising
Did you catch that NFL game last week between the Bears and Packers? The Pack won, 35-14, and Aaron Rodgers looked great. Personally, I’m more of a college football guy... Read More
Inscape, Sorensen Media Deliver Near Real-Time TV Analytics Straight From the Glass
Local broadcast stations now have access to near real-time audience data through Smart TVs, leading to more customized targeting programming.... Read More
VR/Film Producers Selig and Martin, Investors Session Added to On The Lot Conference
Oscar-nominated film producers Lauren Selig and Peter Martin, who together also run virtual-reality shop V.A.L.I.S. Studios, will be keynote speakers at next week’s On The Lot conference. Selig was an... Read More
Week In Review: Comcast’s New vMVPD Service Is Looking A Lot Like The TVE App We Said It Would; Amazon Goes All Orphan Black With Alexa; A Note On Amazon’s Curious NFL Debut
1. Comcast’s New vMVPD Service Is Looking A Lot Like The TVE App We Said It Would It’s fun being prescient. For a while now, we’ve been pointing out that... Read More
Samsung to Offer TV Advertising Insights To 3rd Parties Via ACR
Samsung announced it is getting in the TV advertising information game last night at its Advertising Week gala. Though we can’t find any official announcements or media coverage, TV[R]EV has learned... Read More
Spielberg Phones Out-Of-Home VR In AMC-Dreamscape Deal
Phone home? Forget it. “E.T.” director Steven Spielberg is phoning out-of-home with his virtual reality startup Dreamscape, which just announced that it has raised another $20 million in a Series... Read More
What’s Up With That Algorithm? Facebook’s Problems With Trolls, Pols And Publishers
Wow, what a couple of weeks it’s been for Facebook and its seemingly out-of-control algorithms: audience views for legitimate outlets are plunging; ad categories catering to racists were created somehow;... Read More
Of Course Video Advertising Should be Personalized, Targeted
Facebook Watch has marketers discussing personalization, but the tools to target consumers for high engagement rates are already available.... Read More
Our Kafkaesque Journey With Facebook’s New And Improved Fake News Catcher
So the Social Network Beginning With F has been in a lot of hot water lately about the amount of fake news and spam that it was putting out. To... Read More
Week In Review: Facebook Goes Transparent; Buzzfeed To Launch A TV-like Show On Twitter
1. Facebook Goes Transparent As per our piece yesterday, Facebook is in PR hell this month, what with their admission that Russians had indeed been buying Facebook ads, the revelation... Read More
It’s Not Easy Being Blue: Facebook’s Year Of Troubles
As 5777 turned into 5778 last night, we suspect that thoughts at the Zuckerberg household were of a better year to come. These past few months have been tough ones... Read More
At a Crucial Time, ShortsTV Joins the CAST in Support of a More Diverse Hollywood
As National Hispanic Heritage Month begins amid a raging debate on diversity and race, ShortsTV is proud to join with members of Congress to support an important initiative to expand... Read More
“On The Lot,” Hollywood’s Own VR Gathering, Joins the Augmented Reality Wave Too
On the Lot, the virtual-reality conference tied most closely to traditional Hollywood’s studios and visual-effects/post-production powerhouses, has announced its 2017 lineup for next month’s gathering, and this time, the conference... Read More