The Revisionists: Jennifer Kavanagh, Secret Agent for TV Networks
SIX QUESTIONS AND A FUNNY STORY: The Revisionists: a series looking at the minds that shape the world we see: TV veterans, agency leaders, innovators in content. Today, we... Read More
Week In Review: Shonda Goes To Netflix; Apple Gets Serious About TV (Kind Of)
The one where we look at how Shonda plays into Netflix mass market plans and wonder what Apple is going to do about distribution for their TV shows.... Read More
Getting Real and Going Live in Retail
Portland, Ore. wool brand Pendleton opens its new flagship location with help from Brandlive’s live video solutions today.... Read More
Virtual Reality Gets a Move On With Strider VR Treadmill
Strider’s VR Treadmill presents more opportunities to marry virtual reality and motion; a good thing for the industry to combat motion sickness issues.... Read More
Facebook Watch: The 6 Most Important Things To Keep Your Eye On
Given the way the usual suspects are busy cheering the launch of Facebook Watch, the social network’s new video service today, tweeting about how a bunch of short form videos... Read More
Can Nielsen’s Total Audience Initiative Keep Up With Media’s Fracturing Reality?
There aren’t many companies more central to their industry, yet more criticized, than Nielsen, source of the live-or-die ratings that have long shaped what people see on their TVs. But... Read More
Week In Review: Disney Launches Two OTT Apps; Facebook Launches Its “Watch” Video Feature
TV[R]EV’s Week-In-Review looks at Disney’s two new apps, the challenges they face and the data they’ll glean. Next up is Facebook’s new “Watch” app and why changing user behavior isn’t so easy, but boy there’s a whole lot of measurement data there.... Read More
Skinny Bundles on the Rise: The Data You Need to Know About American Cord-Cutters
What’s causing the increase in cord-cutters, and what can we learn from those customer behaviors as they stream preferred programming?... Read More
Watch the ‘Book!? Color Me Excited & Skeptical
While everyone in TV land is taking notes and some are probably shaking a bit in the boots about Facebook Watch right now– many more are celebrating. Me? I’m torn... Read More
Facebook Watch Is Death to Old TV Measurement and Birth of Audience Parting
Today Facebook launches Watch, a new platform for Facebook users to consume episodic content on the network and for content producers to distribute and monetize their videos. The tech company... Read More
Firefox Leaps Into the Future With WebVR Update
Firefox released a public update adding support for Oculus Rift and the Vive, making it much easier to use WebVR on headsets.... Read More
Unpacking The Disney Announcement: Who Wins, Who Loses?
Disney made a couple of major announcements yesterday, stating that they would (a) be launching standalone OTT apps for ESPN and Disney, (b) pull some content off of Netflix (e.g.,... Read More
Cord Shaving Is The Real Reason Behind ESPN’s Decline, Not Cord Cutting
The media keeps incorrectly citing ESPN‘s subscriber decline as further evidence of the cord cutting phenonmenon. But that’s just not true. In Q1 2017,ESPN lost some 2.9 million subscribers, dropping... Read More
Brands Stand to Gain from Rick and Morty’s Return on Adult Swim
With season three in full swing for Adult Swim’s Rick and Morty, emotional reactions are way up, and that could mean big things for advertisers.... Read More
The Progression Of Advertising, And The Secrets To Digital Dominance
Advertising first came to fruition in the late 1800’s, fueled by the mass production of consumer products like soap, canned goods, and you guessed it, cigarettes. And since its conception,... Read More
Week In Review: Digital Ad Guys Are The New Black; Worldz Is Worth It
1. Digital Ad Guys Are The New Black Fox made a very smart, and at the time daring move a few months back when they hired TV[R]EV friend Joe Marchese... Read More
The Revisionists: Meet Tom Flanagan @ Big Block
SIX QUESTIONS AND A FUNNY STORY: TV[R]EV is starting a new series The Revisionists: looking at the minds that shape the world we see- TV veterans, agency leaders, innovators in... Read More
Why Reddit’s Alexis Ohanian Says We Have Anti-Social Media
As far as Alexis Ohanian is concerned, the first decade of social media, with all its explosive growth and fundamental reshaping of our lives (and elections), was just the beginning.... Read More
When Everyone’s Watching On Their Own Schedule, How Do We Talk About TV?
One of the downsides to living on Planet Binge Viewing is that when you finish a show at 2AM, there’s never anyone there to discuss things with, to help you... Read More