Week In Review: Verizon To Start Rolling Out 5G On October 1st, AT&T Wants To Bundle HBO with Turner and Warner
Verizon To Start Rolling Out 5G On October 1st Verizon, which, as we’ve noted, seems to be going the “we’re a technology company” route, is going to be rolling out... Read More
Disney Bets Big On Digital Dollars As It Dismantles Lucrative Long-Time Distribution
Here’s a deal: trade your lucrative distribution arrangements for TV syndication and post-theatrical film runs for a digital-streaming service that won’t even have access to all your much admired content... Read More
Shameless Is Back… With A Bang!
The Gallaghers have wormed their way into our hearts over the past seven years, and the return of season nine this weekend (Sept. 9) reminded us why we love the... Read More
How Brands And Agencies Can Board Fortnite’s Battle Bus For The Win
The business of video games has been turned upside down since the release almost exactly a year ago of Fortnite, the world’s most popular game with more than 40 million players logging... Read More
Walmart and Target in the Lead as Retail Brands Shell Out Big for Back-to-School
Back-to-school season is a form of torture for a lot of kids, but for many brands it’s a time of great joy—and major profit. We partnered with iSpot.tv, the real-time... Read More
Week In Review: Tim Armstrong On His Way Out At Verizon, CBS Says Bye, Bye Moonves
1. Tim Armstrong On His Way Out At Verizon In a move that wasn’t all that surprising to Verizon observers, and likely long overdue, Tim Armstrong, the former AOL CEO... Read More
Brands, Video Content and Addressing Influencer Fraud Concern
With follower fraud a concern for brands as they step into the influencer space, Fullscreen and CreatorIQ provide the steps to suss out the fakes.... Read More
Reconsidering The Bundle
Pity the poor bundle. For years now, it’s become the symbol of everything that’s wrong with pay TV, the poster child for the overstuffed packages MVPDs forced on customers for... Read More
How Nike’s Advertising Just ‘Does’ It.
Nike’s advertising style has never been conventional. We took a look at the numbers behind the brand’s approach on digital and TV.... Read More
Frenemy Report: Watch the Throne
All eyes on the throne: Twitter and Facebook got to testify before Congress today — here are five takeaways. Across the pond it’s a similar tale- UK media giants are... Read More
The Genius Of Fox’s New Trivia App, FN Genius
Fox debuted its new app FN Genius last month during the Teen Choice Awards, and the trivia game, modeled on the very successful HQ, appears to be a genius idea. That’s because... Read More
Week In Review: Amazon May Be Launching An Ad Free Channel, Why Didja Could Disrupt Local Broadcast
1. Amazon May Be Launching An Ad Free Channel An unverified report in a tech publication this week has lead to much speculation that Amazon is going to be launching... Read More
Viewership Deep Dive: ‘Jersey Shore: Family Vacation’ Is Back
The Jersey Shore gang is back for another fun-filled vacation, with MTV kicking off season two of the spin-off with a two-hour premiere last week. We worked with Inscape, the... Read More
Amazon Puts Full-Court Press On Entertainment Across Multiple Sectors
After jump-starting its moribund Studios unit with new leadership and a new programming direction amid continued Netflix growth, Amazon is now taking on competitors in several other entertainment sectors. It... Read More
Which Brands Won Attention During ESPN College Gameday Last Season?
College football kicks off this weekend. Which brands “won” College Gameday last year, and can they repeat the feat this season?... Read More
KSI-Logan Paul Boxing Match Punches Up The Entire Influencer Industry
When is a draw a knockout? It might have been just that for this weekend’s online spectacle between KSI and Logan Paul (along with the undercard featuring their brothers). The... Read More
The Frenemy Report: Trust Issues
We’ll start with a bit of positive affirmation before heading into the stress-ridden social platform scrutiny. For any networks/media companies investing in “Social TV,” …studies say you’re onto something. Half... Read More
Week In Review: Research Confirms Facebook Watch Is Still Facebook What?, Cheddar TV Makes Some Linear Moves.
1. Research Confirms Facebook Watch Is Still Facebook What? It’s something of a joke in the analyst community that most Facebook users think Facebook Watch is something you wear on... Read More
ESPN, Kansas Provide Glimpse at Potential Future for Sports Streaming
ESPN+ is poised to create further disruptions — and perhaps a more stable future — for college sports inventory given today’s Kansas deal.... Read More