Cannes was all buzz, but Amazon and Walmart dropped the real bombshells in TV ads—what it all means is still up in the air.

All marketing data today is built on massive error. The data compiled is based on guesswork and inferences.

Ten years ago, we launched “Audience Parting” to challenge a media industry still stuck on dayparts and GRPs despite the rise of streaming and binge-watching.

On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.

Disney+ adding Cocomelon is a smart move to bring in potential new viewers. But it could also work to flatten kids programming options in a way that erodes Disney’s advantage.

The biggest story of the 2025 Upfronts? TV isn’t just content anymore—it’s infrastructure.

Better targeting, of the likes provided by LinkedIn, has given B2B brands the courage to dip their toes in the CTV water, using the power of emotion to supplement the power of logic.

Comscore’s Rachel Gantz on why the industry needs their new Certified Deal IDs and why they chose Magnite as their launch partner.

Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.

“There’s been no clarity, transparency, or knowledge of how good or bad all this data is. It's fueling everything here. And now we have those answers,” says Scott McKinley

The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?

An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.

‘Households With’ metrics provide info on age and gender for all 210 local markets and national TV based on big data

People are increasingly using social media for how-tos and DIYs — including around food & drink, which used to be the domain of Food Network.

Viewership was low in Monterey-Salinas and other West Coast markets

TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.

TV news publishers are changing the way they approach digital video, seemingly to adapt to consumers’ shift toward watching more YouTube content on TVs.

“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says

Streaming contribues 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.

“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao