Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.

The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.

What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.

Comcast just took The Great Rebundling to the next level and what you need to pay attention to, plus why the MLB on Roku is an even bigger deal than it seems.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.

In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”

Foxxum’s Ronny Lutzi explains why independent software developers like Foxxum are going to play such a critical role in the OS Wars, especially for local TV OEMs.

Viewers are still watching a mix of pay TV and streaming, albeit via apps, and why Roku’s been getting heart emojis from Wall Street.

This week’s TVREV highlights, and more news across the industry.

How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.

This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.

WBD is adding a live CNN feed to Max…overseas. Why they can’t do that in the US and why Roku and Paramount’s motorsports deal looks like the future of live sports on the FASTs.

Why Roku’s Wall Street troubles continue despite notable subscriber growth and how Paramount continues to spin the Pluto TV flywheel.

The TVOS wars heat up as Google makes gains and Roku solidifies its holds on the US. Meanwhile, viewer-per-household stats assume greater importance.

Why the smart TV OS wars should be the big TV industry story of CES 2023.

Twitter is facing more than just an advertiser exodus while Roku’s gloomy predictions may mask an even bigger problem.

YouTube revenue takes a hit and why that’s good news for streaming, the OS wars heat up as Google and Amazon battle it out and then reach a tentative truce.

We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.

Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.