The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.

Mike Shields takes on the People vs. Google in his latest column for TVREV.

In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.

Cookies, their history, why TV doesn’t have them, why contextual worka on TV, and WTF was WBD thinking with the NBA?

Even big players like Oracle, Adobe, Verizon, and AT&T have a tough time cracking the advertising game, often losing out to tech giants like Google and Meta. It's a good reminder that diving into retail media will come with big risks.

If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.

Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.

Google's decision to postpone cookie elimination shakes the core of a burgeoning industry focused on alt-ad-tech, raising questions about the future…

Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

Why streaming prices will continue to shoot up, especially for the ad-free product and how the TV industy can capitalize on Google’s “woke” AI fiasco.

Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.

In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”

Should YouTube be considered TV? And a look at how digital’s cookie shutdown will impact TV.

Foxxum’s Ronny Lutzi explains why independent software developers like Foxxum are going to play such a critical role in the OS Wars, especially for local TV OEMs.

In this video and Q&A Interview, Madive CRO Jon Kaplan explains what he’s learned in his time at Google and Pinterest and how he can apply that to CTV.

This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.

Why HBO was smart to drop the HBO name from Max and the real news behind Google’s TV OS update.

The TVOS wars heat up as Google makes gains and Roku solidifies its holds on the US. Meanwhile, viewer-per-household stats assume greater importance.

A new report reveals some unsavory stats for the movie industry and YouTube tries to conflate digital video with TV.