The Future Of Television. Dissected Daily.
Samsung's Justin Fromm On Streaming's Loyalty Crisis
Samsung Ads’ Justin Fromm discusses the findings of their new report on Streaming’s Loyalty Crisis in our latest TVREV Thought Leaders Circle video.
Samsung Ads: Streaming’s Loyalty Crisis
Samsung Ads latest industry report addresses churn and loyalty in streaming, and found that streaming app loyalty is becoming alarmingly scarce
Breaking The Linear Habit: How Advertisers Can Win With Samsung’s Revised Take On The Rule Of 40
In this Q&A, Samsung Ads’ Justin Fromm explains why new viewership data indicates advertisers should put an even greater emphasis on streaming.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing
Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.
What We Know About The 2024 IAB NewFronts
Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.
Samsung's Justin Fromm On The Continued Appeal Of FAST Services
What Samsung’s latest report on FASTs told them about why viewers keep coming back to FAST services and why great stories still matter.
Samsung Ads’ Justin Evans Walks Us Through Its New Measurement Panel: “TV and You”
In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024, Part 2
Another round of 2024 predictions from our TVREV Thought Leader Circle members.
Hot List: Cream Skim The (Ad)week That Was
This week’s TVREV highlights, and more news across the industry.
George Carens On How Samsung Ads Is Helping Streamers Meet The Churn Challenge
Samsung’s George Carens, explains Samsung’s three-part strategy for helping streamers to retain subscribers.
Hot Takes: Local TV's Transformation In The Age Of Streaming
TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.
Samsung's Innovative Approach to Audience Segmentation: Streaming Segments Explained
Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.
How Samsung And Marriott Are Revolutionizing Brand Storytelling In Streaming
In our latest Thought Leaders Circle piece, Samsung’s Cathy Oh and Marriott’s Annie Granatstein discuss the thinking behind Marriott’s new branded content series on Samsung TV Plus.
Google Making Gains In The OS Wars, Co-Viewing Helps Boost Streaming Reach
The TVOS wars heat up as Google makes gains and Roku solidifies its holds on the US. Meanwhile, viewer-per-household stats assume greater importance.
Hot Takes: The 2023 Upfronts And Newfronts
TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.
Hot Takes: Why Is Ad-Supported TV Hot Again?
TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.
Programmatic: The Future of TV Buying
Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.
CTV, CES And The TV OS Wars
Why the smart TV OS wars should be the big TV industry story of CES 2023.
In TV, Cutting Can Be Clever
Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.