TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

Samsung Ads’ Justin Fromm discusses the findings of their new report on Streaming’s Loyalty Crisis in our latest TVREV Thought Leaders Circle video.

In this Q&A, Samsung Ads’ Justin Fromm explains why new viewership data indicates advertisers should put an even greater emphasis on streaming.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.

Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

What Samsung’s latest report on FASTs told them about why viewers keep coming back to FAST services and why great stories still matter.

In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.

Another round of 2024 predictions from our TVREV Thought Leader Circle members.

This week’s TVREV highlights, and more news across the industry.

Samsung’s George Carens, explains Samsung’s three-part strategy for helping streamers to retain subscribers.

TVREV Thought Leaders Circle members and report sponsors share their thoughts on the transformation of local television in the age of streaming.

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

In our latest Thought Leaders Circle piece, Samsung’s Cathy Oh and Marriott’s Annie Granatstein discuss the thinking behind Marriott’s new branded content series on Samsung TV Plus.

The TVOS wars heat up as Google makes gains and Roku solidifies its holds on the US. Meanwhile, viewer-per-household stats assume greater importance.

TVREV’s Thought Leaders Circle members share their thoughts and predictions for this year’s Upfronts and Newfronts.

TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.

Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.

Why the smart TV OS wars should be the big TV industry story of CES 2023.

Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.