Samsung Ads’ Justin Evans Walks Us Through Its New Measurement Panel: “TV and You”
In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.
Justin Evans: Samsung Ads is known for our products around incremental reach to linear. We have massive big data in the form of ACR from tens of millions of opted-in TVs in the US, and we built a great business on that, helping advertisers reach incremental to linear audiences.
Now we're introducing two additional data sets that are going to take us into the next phase of television, which is streaming, where we're using a panel: Our own panel, a proprietary Samsung panel called "TV and You," where we're putting devices in Samsung Ads homes, having users opt-in and give us all the information about their television viewing behavior, including linear and streaming together. Which is how we're able to identify the audiences that are completely unreached by both campaigns.
On top of that, we're bringing in more big data about streaming and blending and taking a sort of a best-of approach when it comes to data, to help clients navigate the new streaming ecosystem.
Download the latest TVREV THought Leaders Circle report from Samsung Ads
A comprehensive guide to the Free Ad-Supported Streaming Landscape
Free Ad-Supported Streaming TV (FAST) has quickly taken hold as an important viewing option for streaming TV viewers. As one of the fastest growing viewing options, FAST is attracting new talent, content, and distributors. With consumers and content moving to FAST, it has become a hot topic of discussion among advertisers, but there are still as many questions as answers. This paper will offer specific details about FAST to answer many of the biggest questions including: What is FAST, How big is FAST, What Content is on FAST, and What does the future hold for FAST? Our goal is to help media buyers make informed decisions about why and how FAST should be added to media plans.
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