Samsung Ads’ Justin Evans Walks Us Through Its New Measurement Panel: “TV and You”

In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.

Justin Evans and Justin Fromm 12/22/22 Justin Evans and Justin Fromm 12/22/22

In TV, Cutting Can Be Clever

Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.

Alan Wolk 5/9/22 Alan Wolk 5/9/22

Understanding Audiences Is The Key To Reaching Them

Samsung Ads’ Justin Evans discusses why CTV needs to be a key part of any media plan in this excerpt from our latest Special Report.

Alan Wolk 5/2/22 Alan Wolk 5/2/22

Learn How Advertisers Are Finding Success With Smart TV OEMs In Our Newest Special Report

Download TVREV’s newest special report that shows how smart TV OEMs are helping advertisers to succeed.

Alan Wolk 3/30/22 Alan Wolk 3/30/22

There’s One Key Number In Samsung’s Streaming Index

Justin Evans explains how one number neatly encapsulates the difference between streaming and linear services in the Samsung Streaming Index

Alan Wolk 3/21/22 Alan Wolk 3/21/22

Samsung Ads’ New Streaming Index Explores The Latest Streaming Behaviors, Trends and Motivations

Alan Wolk 12/21/21 Alan Wolk 12/21/21

How Samsung Ads’ Onboarding Partner Program Helps Advertisers Take Advantage Of Their First Party Data

Alan Wolk 10/11/21 Alan Wolk 10/11/21

Smart TVs Are Having A Moment Right Now And Samsung Is Ready To Take Advantage Of It

Alan Wolk 6/28/21 Alan Wolk 6/28/21

Samsung Ads’ Justin Evans On Why Smart TVs Are Having A Moment

From our upcoming series on the emerging smart TV ecosystem, Justin Evans, Samsung Ads' Global Head of Analytics and Insights, talks about why smart TV's are having a moment and why ad-supported streaming having a major growth spurt.

Justin Evans 6/16/21 Justin Evans 6/16/21

We Need To Look At Addressable Holistically

Samsung Ads' Justin Evans explains why streaming is such an important and exciting environment for addressable advertising and why ad-supported streaming is now rivaling ad-free streaming.