The Future Of Television. Dissected Daily.
Samsung Ads’ Justin Evans Walks Us Through Its New Measurement Panel: “TV and You”
In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.
Media Monitoring Is About To Enter The Streaming Age
In this video, CCR media executives explain what exactly media monitoring is, what makes them the gold standard, and how it impacts so many areas of the TV industry.
CCR Media Is The Database ACR Is Built On
With ACR assuming an even larger role in the measurement universe, CCR’s media monitoring expertise takes the spotlight.
LG’s Tony Marlow On Why Advertisers Are Choosing CTV Over Linear
LG Ads CMO Tony Marlow is featured in this video about why brands are increasingly making CTV the centerpiece of their TV advertising budget.
Moving Forward From The Current TV Measurement Culture Clash
Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”