
The Future Of Television. Dissected Daily.
MTV And That Deloitte Study, The Meaning Of AppleTV+
A reminder that teens and twentysomething have always preferred their own media. Plus the what Apple’s thinking about TV+.
AI And The Inevitable Triumph Of “Good Enough”
AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?
McLuhan And The TikTok Ban
TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.
MySports Is Not The New Venu, RedNote Is Not The New TikTok
MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.
Hot List: CES, Venu, Meta and the LA Fires
TVREV Originals from Hanlon, Lafayette and Wolk.
Winners And Losers Of The TikTok Ban
The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.
Retail Media Is Moving Offsite - The Question Is Where?
By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.
TikTok Wants To Go Live This Christmas
The rise of Temu, Shein, and the year-old TikTok Shop has both shaken up online shopping behavior and expectations.
Olympics-Related Posts Generated 44% of Peacock’s July Earned Media Value
Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.
The Quest For A Universal Interface, Omnichannel Gets Quantified
Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.
Everything Shoppable Everywhere, All At Once
Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.
What We Know About The 2024 IAB NewFronts
Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.
Does TV Need To Better Cater To Generation TikTok?
A new report says Gen Z is watching less TV and more social media. Should streamers be worried? Mike Shields unpacks.
Hot List: Situations and Predictions
This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.
Bashing TikTok: Sponsored By TikTok
TikTok appeared on Fox News right after debate participants lobbed criticism at the app. It ends up that’s nothing new for its TV ad strategy.
Twitter Is A Platform In Search Of A Purpose
Twitter is facing many problems, but the more existential one of why it exists may be the most pressing.
TikTok CEO’s Opaque Platitudes Before Congress Mean It’s Time For Brands To Step Back From Platform
TikTok Chief Executive Officer Shou Zi Chew was called before the Committee to testify as members of Congress leveled accusations of inadequate moderation, censorship of content made by minority groups in the US, and data security.
Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)
Tubular Labs’ 2022 “rewind” reveals some of the biggest social video trends of the last year — and what brands and creators should know about them.
It’s The Audience (Not The Device), Stupid
Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.
Succeeding On Social Video Amid Economic Uncertainty
Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.