By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.

The rise of Temu, Shein, and the year-old TikTok Shop has both shaken up online shopping behavior and expectations.

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.

Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

A new report says Gen Z is watching less TV and more social media. Should streamers be worried? Mike Shields unpacks.

This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.

TikTok appeared on Fox News right after debate participants lobbed criticism at the app. It ends up that’s nothing new for its TV ad strategy.

Twitter is facing many problems, but the more existential one of why it exists may be the most pressing.

TikTok Chief Executive Officer Shou Zi Chew was called before the Committee to testify as members of Congress leveled accusations of inadequate moderation, censorship of content made by minority groups in the US, and data security.

Tubular Labs’ 2022 “rewind” reveals some of the biggest social video trends of the last year — and what brands and creators should know about them.

Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.

Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.

Meet John McCarus founder and president of Content Ink, a six-year-old recruiting and advisory firm focused on the digital media and e-commerce space. John is best known as a creator, co-founder and still-active contributor of the NewFronts, considered to be the premier digital video marketplace managed by the IAB.

Streaming businesses can’t always predict what consumers will want until they have a consumer’s attention, which is why data is essential to win that precious engagement. By now you’ve surely heard of the Netflix smash hit Squid Game, the dystopian South Korean series that has become an international phenomenon. More than 142 million households have viewed the series in just under a month after its launch, smashing the previous record of 82 million held by Bridgerton and making it the most viewed title on Netflix ever.

TikTok is coming to TV.

It’s starting off on Amazon TV at first, but we’d be shocked if it didn’t quickly expand its footprint throughout the entire TV ecosystem.

And TikTok isn’t the first social media platform to make the leap to TV—YouTube has been available on TV for many years, and the amount of YouTube video that’s watched on an actual TV set has been growing rapidly.

With cameras ready to roll on the long-awaited sequel in the “Bill & Ted” franchise, no one knew a global pandemic would force Orion pictures to “Face the Music” in more ways than one. In addition, no one could predict that “Bill and Ted Face the Music” would become a playbook for the future of not just Premium Video on Demand (PVOD), but launches across the board, from PVOD to theatrical.

A critical look at the case for and against advertising during the Super Bowl.