The Future Of Television. Dissected Daily.
Ventura: The Trade Desk’s Big Leap… Into What, Exactly?
The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.
Retail Media Is Moving Offsite - The Question Is Where?
By 2026, 22% of retail media spending is expected to shift off-site, targeting platforms like social media, CTV, and the open web.
As Walmart Goes, So Does The Ad Economy?
Big box companies are betting on retail media for profits, but expanding beyond their platforms may reduce its effectiveness and long-term appeal.
Digital Ad Giants Are Chasing Commerce Gold
Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.
Ad Networks Come For Your Digital Wallet
Chase Bank and PayPal’s entry into the ad business raises privacy concerns amid the broader push for data protection.
Retail Giants Blitz Thanksgiving
The holiday season kicked off over the holiday weekend as retail giants were everywhere on TV.
These Shopping Categories Score With Soccer Fans
Tubular data tells us what soccer fans are shopping for — and maybe which brands you’ll see advertising against World Cup content this next month.
Roku Moves Into Smart Home Territory, Samsung Opens Up Their TV OS
We evaluate the latest salvo in the streaming wars, this time around the TV OS, and speculate on why Roku is making smart bulbs.
Who’s Got Game? Gaming Video Categories With Room To Grow On YouTube
Tubular Labs’ latest category infographics show gaming categories with room to grow, and what gaming audiences are shopping for on Walmart.
Disney Beats Netflix (Sort Of), Walmart Wants To Be A Bundler
Why Disney’s subscriber numbers come with a giant asterisk and the thing people don’t want to talk about when they talk about Walmart’s bundling ambitions.
Hallmark Channel Leads ‘Turkey Five’ Retail TV Ad Surge
Retail brands were on the menu for TV viewers throughout the ‘Turkey Five’ in an effort to boost holiday sales.
What Exactly Would a Potential Buyer Get by Acquiring Quibi?
Quibi's potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal?