Who’s Got Game? Gaming Video Categories With Room To Grow On YouTube

Data & Measurement
Written By John Cassillo

Data from Tubular Labs’ new category infographics dig into YouTube gaming videos to find underserved subcategories creators could (and should) take advantage of. For instance:

  • Music & Dance games earned over 258K views on average in the first 30 days, but had 0.1% of the uploads as adventure video games (5K average views in first 30 days) in the last year.

  • Meanwhile, gaming video audiences have the highest affinity for videos around topics like TVs (7.4x higher than the norm), announcement trailers (7.2x) and college basketball (6.3x) over the last six months.

  • They also shop Amazon for products like collectible figures (2.5x more likely), comic books & graphic novels (2.4x) and graphic cards (2.4x). Top brands for gaming audiences on Walmart.com include Razer (2.4x), Hot Ones (2.3x) and Oculus (1.9x).

John Cassillo

John covers streaming, data and sports-related topics at TVREV, where he’s contributed since 2017.

https://tvrev.com
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