
The Future Of Television. Dissected Daily.
Another Day, Another Nielsen Suit Against VideoAmp
‘It is another desperate lawsuit from Nielsen that we believe is intended to stifle innovation and competition by burdening growing companies’ – VideoAmp statement
Linear Is Just Another Bubble, Why The TV OS Is So Hard To Measure
At a time when television has fractalized into a series of self-contained bubbles, maybe it’s time to think of linear as just a slightly bigger bubble. Plus why measuring the TV relies on deciding what to measure
The End Of Free TV? Broadcasters Quietly Plot An Exit From Over-The-Air Television
At its core, HC2’s petition represents an admission by broadcasters that the future of television is no longer about delivering content to viewers but about repurposing spectrum for data services.
At PlayFronts, Video Games Vie For Ad Dollars
The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers.
Why German vMVPDs Are Getting Into the Hardware Game
Veed Analytics’ Dr. Bernd Riefler unpacks why vMVPDs are relying on set top boxes and streaming sticks to stay ahead of the pack.
Streaming’s Plateau Problem
A new report from Wurl looks at streaming’s newest phase, where retaining subscribers is just as important as obtaining them.
MTV And That Deloitte Study, The Meaning Of AppleTV+
A reminder that teens and twentysomething have always preferred their own media. Plus the what Apple’s thinking about TV+.
iSpot Launches ‘Outcomes At Scale,’ Enabling Publishers To Measure Campaign Results In Flight
Paramount Global first to offer clients clients new capability
Be Careful What You Wish For: The Hidden Risks Of Broadcast Deregulation
If history has taught us anything, it’s that aggressive deregulation often carries unintended — and sometimes irreversible — consequences.
Streaming In MENA Is Heating Up
Yann Colléter breaks down two very big deals—including a billion-dollar bet—as Western media giants double down on MENA streaming.
Women’s Sports Are Booming. Here’s What Brands Need to Know.
Women’s sports are booming, but perceptions remain rooted in years past. A new report from Paramount Advertising helps dispel those myths with a roadmap for brands who want to take advantage of this growing market.
Hot List: When The Truth Is Hard To Find
2 weeks worth of TVREV originals and Measure snackables
Coming Soon: The Advertising Industry, New and Improved With Artificial Intelligence
Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report.
Analyst Cuts Ad Spending Forecast, With Streaming Gaining While Broadcast And Cable Decline in 2025
Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson.
May You Live In Interesting Times, Ad-Supported Streaming Need Some More Love
We live in an age of extreme polarization. So how to avoid becoming yet another victim? Alan Wolk has some advice. Plus why ad-supported streaming still is not living up to its potential.
A+E Global Expands Integration With FreeWheel’s Audience Manager
‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh.
Why Some TV Stations May Start Ditching Local News
The question is no longer whether some stations will drop local news — it’s when and how many will.
Laying The Tracks For TV’s Future: Bill Wise On The Rise Of Mediaocean + Innovid
Mediaocean CEO Bill Wise lays out his vision for the new company and explains how they plan to take on their biggest rival in this exclusive TVREV interview.
The Tariff Shockwave: How The U.S. Is Trying To Bring Back Hollywood Dominance – And How It Will Fail
In the first piece slated for our Marconi newsletter, Christian Knaebel looks at the effect tariffs will have on the TV industry in Europe and offers some thoughts on how to deal with them.