The the goal is to make in-game ads easier to buy and prove that they produce outcomes for marketers

Veed Analytics’ Dr. Bernd Riefler unpacks why vMVPDs are relying on set top boxes and streaming sticks to stay ahead of the pack.

A new report from Wurl looks at streaming’s newest phase, where retaining subscribers is just as important as obtaining them.

Springtime is finally here.

A reminder that teens and twentysomething have always preferred their own media. Plus the what Apple’s thinking about TV+.

Paramount Global first to offer clients clients new capability

If history has taught us anything, it’s that aggressive deregulation often carries unintended — and sometimes irreversible — consequences.

Yann Colléter breaks down two very big deals—including a billion-dollar bet—as Western media giants double down on MENA streaming

Women’s sports are booming, but perceptions remain rooted in years past. A new report from Paramount Advertising helps dispel those myths with a roadmap for brands who want to take advantage of this growing market.

2 weeks worth of TVREV originals and Measure snackables

Just 37% of respondents said job security is a concern when it comes to integrating AI into the ad business, according to a new IAB report

Clients are becoming more hesitant to deploy media spend amid the growing uncertainty, says Michael Nathanson

We live in an age of extreme polarization. So how to avoid becoming yet another victim? Alan Wolk has some advice. Plus why ad-supported streaming still is not living up to its potential.

‘They offer advertisers the unique opportunity to connect with diverse audiences through data-driven strategies,’ says FreeWheel’s Soo Jin Oh

The question is no longer whether some stations will drop local news — it’s when and how many will.

Mediaocean CEO Bill Wise lays out his vision for the new company and explains how they plan to take on their biggest rival in this exclusive TVREV interview.

In the first piece slated for our Marconi newsletter, Christian Knaebel looks at the effect tariffs will have on the TV industry in Europe and offers some thoughts on how to deal with them.

Streaming at work? Sure. Sharing passwords? I don’t know you that well

Streaming had a 43.5% share , up from 42.6 in January. Broadcast and cable combined for a 44.4% share in February.

AI excels at creating “good enough” content. But does “good enough” spell the end of great or is there room enough for both?