Download Teads’ Tech Themes 2025 to explore five key trends reshaping advertising strategies, with insights on navigating CTV, AI, shoppable formats, and contextual targeting.

Coming soon: linear ads, third party deals and more granular targeting, says GM James Grant

MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.

Users will be able to reach consumers as they move from watching Netflix, Amazon Prime Video and YouTube to out of home and online video environments.

For local TV stations, Universal Ads presents a huge challenge - but perhaps also an opportunity.

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

But football still captured the most linear TV watch-time for Jan. 6-12, per Inscape. 

A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.

In this Innovator Spotlight from our Special Report on Contextual Targeting, Wurl’s Peter Crofut explains the value of emotional targeting.

TVREV Originals from Hanlon, Lafayette and Wolk.

A spot featuring Jack McBrayer from NBC’s 30 Rock shows him giving an NBC studio tour to a group that includes NBA stars Giannis Antetokoumpo, Jayson Tatum and Victor Wembanyama. 

The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.

Why Disney’s Fubo deal is likely the final nail in Venu’s coffin, How Meta’s Trump-pleasing privacy policies should benefit TV’s new SMB play.

Satellite companies tell judge antitrust issues should continue to be litigated

Disney’s Magic Words are coming to live programming, including sports, as the company looks to make streaming a better vehicle for video for viewers and advertisers.

RUN3TV is more than a technological advancement; it’s a paradigm shift in what it means to be a broadcaster in the digital age.

Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.

The war for the future of advertising will continue to be waged between the traditional media companies and the digital giants. And the upfront will remain a key battleground.

Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.

The new Fubo streaming service being created using Disney services will feature networks ABC, ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNews, as well as ESPN+.