You’ve got two weeks off. Our TVREV Thought Leaders Circle members have suggestions.

As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.

NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.

ESPN is pulling out all the stops for the new 12-team College Football Playoff with enhanced production, big-name talent, and cross-network collaboration to drive ratings and engagement.

Wrapping up the year with a final plea for cooperation and coordination. Plus how we did with our 2024 predictions.

Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.

The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.

Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

What kind of changes might lie ahead for broadcasters on the regulatory and legislative fronts? We ask a leading DC communications attorney for a reading of the inside-the-Beltway tea leaves.

Reruns plus the series finale of ‘Yellowstone’ captured a 0.96% viewership share across December 9-15, making it the No. 3 program by watch-time.

In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.

TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.

Mergers tend to stifle innovation, but this one may open up some unexpected opportunity. Meanwhile, WBD pulls out an end-of-year victory (of sorts) thanks to the Philly kids.

Why YouTube’s anything-and-everything content strategy looks to be where the future of television is headed.

This year, the share of smart TVs that solely streamed content hit 61% — a notable increase across the last few years, according to Inscape’s latest analysis.

Despite attempts by legacy broadcasters to expand into digital platforms, apps, and social media, the core product remains constrained by the traditional linear broadcast format.

Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

Apple’s not-very-big library has not proved to be an issue to day—even with a price hike last year. But is that a viable long-term strategy? Brandon Katz explores.

Sports lead Inscape’s ranking of most-watched TV programming for Dec. 2-8, while several news programs rise up week-over-week.

In this Innovator Spotlight from our new report on the Contextual Revolution, Gracenote’s Trent Wheeler explains why standardization is key to contextual’s success.