PLUS: TikTok is digital North Korea and PBS stations going independent

Netflix is investing in consumer experiences to change how its viewed by customers. Even when the main event sucks, it wins.

‘Avatar: Fire and Ash’ opened 34% smaller than ‘The Way of Water’ at the box office. That’s hardly a disaster, but it’s worth examining further.

In the brave new world of Feudal Media, users have no idea they’re trapped inside a bubble. And how to fix it.

A big win for YouTube, but in many ways an even bigger win for the movie industry, which is counting on YouTube to revive its fortunes.

Stations that once relied on PBS for national programming, interconnection infrastructure, and brand recognition now face three unattractive options: raise unprecedented levels of private funding, dramatically scale back operations, or reinvent themselves entirely.

An examination of viewership data from VIZIO shows a clear migration to streaming platforms during the holidays, as viewers turn to on-demand platforms to get their fix of both new and nostalgic titles.

YouTube taking over the Oscars broadcast changes how big events reach a broad TV audience (as YouTube expands itself further as a traditional TV alternative).

Film genres all fall under the larger umbrella of movie entertainment, but do they behave differently when you examine how audiences respond to them? A recent study revealed key advantages and vulnerabilities that offer plenty of practical takeaways.

PLUS: Alan Wolk looks at what porn can teach us about the future of AI, Jesse Redniss on Disney’s OpenAI deal, and more

TVREV’s new infographic lays out all the issues in the ongoing battle to see who will buy Warner Bros… or the most valuable part of it.

Why the porn industry is such a good barometer of how new media technologies are being adopted. Plus is the era of theatrical-release movies kaput?

Disney's $1 billion OpenAI deal is a game-changer for IP licensing, but by feeding its core characters and stories to a third-party platform, the company risks repeating the "Netflix mistake."

In a recent interview, President Trump indicated he regarded the sale of CNN as key to the Warner Bros. deal. We unpack.

The CW risks becoming a network whose primary purpose is to serve the strategic and financial interests of its parent companies — not the needs of viewers, creators, or its local affiliates.

One of the biggest assets in a potential Netflix acquisition of Warner Bros. could be its enormous YouTube audience.

New research from veed analytics reveals that while AI chatbots may be good at finding TV shows, they still can’t get the links right.

A new collab between LG Ad Solutions, AdImpact and CCR Media looks to make local CTV buying easier and more data driven across every US DMA.

Comscore’s new report on how, where, when and why consumers are using AI offers a raft of surprising insights and discoveries. We unpack.

David Ellison’s unsurprising counteroffer/hostile bid for Warner Bros. is just the latest chapter in the saga. Here’s why it’s a boon for conspiracy theorists everywhere.