
The Future Of Television. Dissected Daily.
The Great Rewiring: What StreamTV Revealed About Media's Identity Crisis
The Stream TV Show reveals some important lessons about the industry…and TVREV.
Could Animation Be Superhero Content’s Best Liferaft?
Recent box office concerns for superhero movies may yield a new streaming/TV approach centered around animation instead.
More Targeting Brings Advertisers Big Lift in Results, TransUnion Study Finds
Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit
Retrans Must Be On The Table: Why Broadcast Reform Can't Ignore The Elephant In The Room
If broadcast regulation truly needs reform — and it surely does — then retransmission consent must be on the negotiating table.
A Cannes-Do Attitude
TVREV will be at the Cannes Lions festival next week Come join us at our various events
Audience Parting In 2025: From Dayparts To Data-Backed Decisions
Ten years ago, we launched “Audience Parting” to challenge a media industry still stuck on dayparts and GRPs despite the rise of streaming and binge-watching.
How Precision Targeting And Measurement Are Powering B2B Growth On CTV
In this conversation, LinkedIn Business Development Manager Cat Perez shares how the company is making CTV more accessible and measurable for B2B marketers—offering self-serve targeting and independent performance validation via iSpot.
Setting HBO Up For Success: The WBD Split Story
The WBD split seems to mostly be about making HBO look attractive to potential suitors. Alan Wolk explains why.
Speedvision FAST Channel Vrooms Onto Vizio Smart TVs
Auto-focused channel is steering into demand for sports-adjacent content.
From Chaos to Clarity: Why Time To Content Is The Next Streaming Battleground
Discovery is the new battleground in streaming, and platforms that cut ‘time to content’ are winning. Xperi’s Gabriel Cosgrave on why a smarter, more seamless user experience drives engagement and loyalty.
Hot List: Fresh Originals and a New Playbook
Kicking off with some LA drama (the political kind), this week’s Hot List tees up big summer moves from TVREV—from Stream TV panels, to Cannes content shoots and the return of “Explain it to a Teenager.”
FASTs Need A Reset, Google Rolls Out AI Agents
A look at why the bloom is off the FAST industry (and how to get it back) plus everything you wanted to know about Google’s AI Agents (But were afraid to ask.)
iSpot To Measure Sponsorship Impact For Genius Sports
Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans
The CTV Playbook For B2B Marketers
TVREV’s newest report looks at how B2B marketers are using the power of television to create emotional connections, shortening a very long sales cycle.
Anoki Integrates With Magnite While Seedtag Adds Neuroscience To Find Emotional Connections
Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports
Local Broadcasters Must Evolve (Or Be Left Behind) In CTV’s SMB Revolution
The local TV industry's long-held ad gatekeeping role is fading — and what replaces it will depend on how quickly broadcasters recognize both the risk and the opportunity.
I Blame The Americans: Why TV Has A Perception Issue
Justin Lebbon on why linear TV is working in the rest of the world, despite issue with the US model and what we can learn from that.
What Youth Problem? MLB Enters The TikTok Era
On-field rule changes have helped MLB embrace younger fans. The league is now eyeing an expansion into more TikTok content as baseball’s social video success grows.
Hot Takes: What We Learned At The Upfronts And NewFronts This Year
What were the big takeaways from the Upfronts and NewFronts this year? We asked our TVREV Thought Leaders Circle for their thoughts.
Hot List Originals: On Google and How AI is Eating TV
This week’s Hot List dives into how Google is reshaping the future of TV, with fresh data, sharp analysis, and a packed lineup of events and reports from TVREV.