Hot List: Irony is the New Green
“Life is an ironic tragedy, it has to be lived forward but only makes sense in reverse." - Soren Kierkegaard
So often, a review of the week in TVREV originals reveals the irony in our media world.
This week is no exception.
While everyone hopped on the YouTube is TV bandwagon, Alan Wolk points out it’s really actually not. He has good reasons.
The experience and the numbers don’t equate. Take SNL, which typically gets 4-5 million viewers on linear. Always among the top 100 publishers on YouTube, it gets 100-200 million views a month directly. The specials this weekend will likely generate a billion views alone. What’s worth more to a network? An advertiser? A platform serving up Peacock? The answer is of course it depends. And it is something we’ll be wresting with for years.
Stats can point to video attention shifts and consumption on TV from social platforms like YouTube, sure, but as Lafayette covers, we probably need to reset our definitions about all of it.
Football used to be a exclusively a broadcast thing, but, as Tim Hanlon reminds us, local broadcasters are now 4th and long.
After two weeks steady of looking at Super Bowl Insights from numerous angles and measurement platforms, we found something very unfunny about advertising in recent years.
Data from iSpot.tv
While maybe we should be celebrating a push towards humor, it’s “safe” humor that wins the day. The kind that doesn’t make you think or laugh out loud. Which if you think about it, is quite sad.
Finally speaking of sad, The Trade Desk, which earned darling status for 33 consecutive quarters—almost a decade— of beating Wall Street guidance, lost one-third of its value this week, despite doubling its profits from $97 million in Q4 2023 to $182 million last quarter.
To most normal humans, doubling profits is cause for celebration. Not in today’s strange ironic world, where punishing success is turning into par for the course.
