From all of us at TVREV, we wish you a HAPPY THANKSGIVING. Here’s some Sunday reading that still tastes good on Monday

The Trade Desk unveiled its upcoming TV operating system, Ventura, raising questions about its ability to compete in the crowded TV OS market.

Ad tech companies are bypassing middlemen with direct and curated ad networks, questioning the need for traditional ad tech and its impact on smaller publishers.

Some perspective on The Trade Desk's alleged attempt to launch a TV OS and some tips and tricks for implementing AI-driven personalization.

Why are the TTD’s “Top 100 Sites On The Open Internet” mostly streaming TV and how exactly does Nielsen plan to measure one specific FAST channel? We have questions. And answers.

Mike Shields digs into the new cookie-less “solution”, ID5.

This week’s TVREV highlights, and more news across the industry.

Netflix has an opportunity to change the CTV advertising landscape, the CSS/Redbox merger is a boon for advertisers.