Viewership was low in Monterey-Salinas and other West Coast markets

Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.

Using McLuhan to explain why YouTube still isn’t TV. And why that may not matter. Plus all the things Tubi did right on Sunday.

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

The nearly 14 million viewers who opted to watch the Super Bowl via Tubi represented a significant erosion of what was once an exclusively local linear TV audience,

Streaming contribues 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.

The Eagles dominated the Super Bowl in a blowout victory, while Tubi impressed with its 4K broadcast, the commercials received mixed reviews, and industry experts explored various media trends and insights.

Featuring coverage on Measurement, Local, and fresh Super Bowl Insights.

Details are coming out around the Venu streaming service, which also creates more questions.

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.

Over 100 million people managed to watch the Super Bowl on CBS and what that means for broadcast TV plus why the NFL is still vein-bulging livid over the new sports streaming app.

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.

The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.

CreatorIQ examined the advertising strategies and influencer marketing campaigns to evaluate which brands made the biggest social impact in terms of impressions, share of voice and engagement during the Big Game.

Why reducing streaming lag time for sports is so important and why WBD giving up their NBA rights actually makes sense.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.

Brand Super Bowl spots are already all over YouTube, earning millions of views.