The Future Of Television. Dissected Daily.
Hot List: Irony is the New Green
Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.
Hot List: The Blowout
The Eagles dominated the Super Bowl in a blowout victory, while Tubi impressed with its 4K broadcast, the commercials received mixed reviews, and industry experts explored various media trends and insights.
Hot List: All for a Game
Featuring coverage on Measurement, Local, and fresh Super Bowl Insights.
Paramount Scores Ratings Win With Overtime Super Bowl, Swift
Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.
The Super Bowl Reminds Us That ‘The Old School Way’ Works
OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.
New Ads, Old Music: Why Super Bowl Ads License Classic Songs Over New Releases
Super Bowl ads regularly feature music — but brands should avoid opting for newer hits to appeal to the widest group of viewers.
The Future of Sports on TV: Q&A with Beachfront's Tom St. John
TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts.
Which Advertisers are Looking 'Super' on TV Before Sunday's Game?
The Super Bowl is still two days away, but advertisers have already been ramping up for the big game. We share some insights from top brands, via iSpot.