TVREV originals this week from analysts who tell it like it is.

ESPN and MLB going their separate ways on game rights could be a major fork in the road for televised sports (or at least, baseball).

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

Rounding up 2024 with TVREV originals.

ESPN is pulling out all the stops for the new 12-team College Football Playoff with enhanced production, big-name talent, and cross-network collaboration to drive ratings and engagement.

Q&A with Magnite CRO Sean Buckley about their long-standing and ever-evolving relationship with Disney.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

ESPN's controlled the narrative around college football for decades. What happens if it loses that footing via the DirecTV dispute?

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

iSpot data shows that this year's Big Ten and SEC could combine for over 57% (or more) of this year's college football viewing... which has some larger ramifications for the sport.

Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.

Details are coming out around the Venu streaming service, which also creates more questions.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

A Stanley Cup Final between a Canadian team a non-traditional market puts the NHL’s questions (and opportunities) on TV front and center.

As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.

Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

College Football Playoff changes could be the move that finally eats the sport alive.