Hot List: When The Truth Is Hard To Find
"The truth is rarely pure and never simple." - Oscar Wilde
Maybe it’s the political gaslighting, or the persistence of ad fraud bilking blue collar dollars, or the insane decline of The Trade Desk, or the fact that climate science is somehow now “woke”, or the fact that people are literally suckling from a dirty algorithmic firehose for a sense of reality — it can start feeling like truth, virtue, common sense, and decency are getting lost to a more dystopian fragmented world.
To counter that, we offer you some fact based reporting from Jon Lafeyette this week on Tubi, Freewheel, A+E and more.
Eleanor Semeraro has data-informed looks at pharma TV ad trends from iSpot, Disney’s creative chops, and a special look at YouTube’s success on TV and why networks may want to get back to DIY /Learning roots.
Alan Wolk explores some deeper truths surrounding the mistakes in seeing everything through a blue and red lens. He also uses history to explore how media’s fragmentation is ripping apart any notion of a set of universal truths, and then speaks to Bill Wise about how Mediaocean/Innovid is leveraging data to change the market.
Hanlon throws local TV fast balls down the middle as he looks at how MLB’s rules are hurting locals and why some broadcasters are starting to think the unthinkable about ditching local news.
And TVREV has 3 reports from our TLC partners free for download— Magnite takes on YouTube vs CTV with research showing the latter beats the former on key metrics. Tatari has full funnel metrics that may change your perception of TV, and LG Ads and iSpot’s Efficiency Curve research has been the talk of the town
Big news this week at TVREV— we opened up our doors to Europe with a new newsletter called Marconi! Check out our first piece, from Christian Knaebel on how tariffs will effect the TV industry. As entertainment platforms search the globe for monetizable audiences and new technology companies developed abroad seek traction on American shores, TVREV is here to expand the community. If you are on either side of that pond and want to get involved, get in touch.
