The Future Of Television. Dissected Daily.
Annoying Vs. Entertaining: Ad Experiences On FASTs
As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.
WBD and Disney Go A’Bundling, FAST Services Are Good Business
All the unanswered questions behind the Disney/WBD bundling announcement and why FAST services are crushing it.
Only Connect. How Tubi Is Winning Hearts, Minds And Ad Dollars With Emotionally Resonant Originals Like “Big Mood”
With new originals like “Big Mood” Tubi’s been on a winning streak this spring. We sat down with Tubi’s Cynthia Clevenger in a new video series to understand why.
Tubi's Cynthia Clevenger on How Authentic Content Drives Stronger Viewer Engagement
Tubi’s Cynthia Clevenger explains how culturally relevant series like “Big Mood” help advertisers connect with audiences.
Tubi's Original Content Play: How Series Like 'Dead Hot' Offer New Opportunities for Advertisers
Our exclusive video series with Tubi’s Cynthia Clevenger, explains how original series like Dead Hot are transforming advertising in streaming.
How Tubi's New “Dead Hot" Provides A Brand Safe Pathway To Incremental Audiences
In this Q&A, Tubi’s Cynthia Clevenger explains the strategy behind Tubi’s new original “Dead Hot” and how that helps advertisers reach incremental audiences on streaming.
Join TVREV At MIPTV
TVREV will be hosting the much anticipated Global FAST and AVOD Summit at MIPTV this year. As if you needed another reason to head to Cannes.
How FAST Platforms Are Bridging The Gap Between Old School TV And New School Streaming
Brandon Katz explores FAST platforms, with their mix of linear and on-demand programming, help older consumers make the transition to streaming.
Where Could Teams Turn Without Regional Sports Networks?
With uncertainty swirling around Bally Sports RSNs, as many as 42 U.S. teams are potentially affected — and none more than MLB clubs that are about to start the 2023 season.
Nielsen Revises Gauge Metrics, Bally Goes Bankrupt
The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.
Peacock Drops FAST, WBD Gives FAST Channels To Roku And Tubi
Is Xumo why NBCU is shutting down free Peacock and why WBD was smart to sell off some of its library content to Roku and Tubi.
FASTs Really Are The New Cable, The Great Rebundling Continues Apace
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.
Late World Cup To Squeeze Fox’s Sports Schedule
Fox has a juggling act ahead when the World Cup is in direct opposition to college football, the NFL and holiday season later this year.
Tubi Deal, College Alliance Latest Shifts in Transforming Sports TV Business
However much fans may have missed normal sports seasons and game telecasts in 2020, and are hoping this football season marks a return to the comforting traditions of the past, they’d better take a long look at what may be the end of an era. There are so many conflicting currents of massive change washing over sports right now that it’s likely the entire business will be wildly different within just a couple of years. And that has huge implications for “TV,” because we’re going to be watching those sports much differently in coming years.
Streaming Leads Record Home Entertainment Revenues, Including Possible $1 Billion In PVOD
The huge haul of home entertainment dollars that’s washed into Hollywood during the pandemic set another record in the first half of 2021, according to new figures from industry organization Digital Entertainment Group. And that record $15.7 billion doesn’t even include as much as $1 billion in premium VOD revenues that studios aren’t reporting publicly, a top studio executive said.
Sports Media Rights: Current TV Deals and What's on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course
Is Live News The Next FAST Frontier?
Tubi announced a huge expansion of its News section, adding live 24-hour feeds from nearly 80 stations owned by four big groups. Is live news the hot new fashion for free streamers?
Tubi's Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.