Using Madhive’s Lookalike+ feature, LifebrandsD2C leveraged AI-driven behavioral analysis to reach relevant CTV audiences and minimize wasted spend.

LG Ad Solutions’ Serge Matta talks about why everyone’s so hot on retail media right now in the lastest Innovator Spotlight interview from our new report on Retail Media and CTV.

All the originals in one place

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

Our new 5-part video series from LG Ad Solutions looks at the state of ad-supported CTV and why it's ready to hit new heights.

Why ad-supported CTV is suffering from a "failure to thrive" and how to fix it, plus why live sports may be the best thing to ever happen to FASTs.

Teads' Natalie Bastian and KINESSO's Amanda Marks discuss how brands can harness the power of AI and CTV in order to adapt to the cookieless future.

The first Innovator Spotlight interview from our new Special Report on Political Advertising on CTV features Magnite's Erik Brydges explaining why CTV is such a powerful medium for campaigns.

Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

Magnite’s Chris Signore sits down with VIZIO’s Travis Hockersmith in this double Thought Leaders Circle Q&A about the value of native ads on CTV.

We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.

Teads' Charles Lucterhand provides some best practices for navigating the fragmented CTV ecosystem

This excerpt from our new report explains why controlling the TV OS has become so critical.

Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.

Madhive CRO Jon Kaplan tackles the future of advertising as it relates to sporting events, and what that means in the age of streaming.

Magnite's Ryan Kenney delves into the role of CTV in political advertising , with an emphasis on its brand safety, targeting and local advertising capabilities.

Data from Madhive shows how CTV political advertising is already off and running in 2024.

OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.

iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.

This week’s TVREV highlights, and more news across the industry.