Hot List: Challah-Day Season Is Here
“Life is made up of small pleasures. Happiness is made up of those tiny successes. The big ones come too infrequently. And if you don't collect all these tiny successes, the big ones don't really mean anything.” ― Norman Lear
Ah, mid December. It’s the time of the year for wrapping up your 2023 reflections, cramming on Q4 and next year’s goals, and maybe getting a bit sloshy at an office party – with your family, by yourself, or eating too much sugar… or all of the above...
You may also be found lighting candles, spinning dreidels, shopping for weird pajama gifts, and saying things like – “Yea, time really flies” and “streaming is getting so expensive”... and “Hey, you going to CES?”
If your answer to the last one was yes and you’d like to connect with the TVREV team – and maybe become a part of our TLC program, get involved in our 2024 reports or buy us a drink – drop us a line, maybe we can meet up in Vegas.
In the meantime, here are some articles we’ve written (or are reading) to help you pass the time while you squeeze in a few minutes to catch up and make sense of the week that was.
NEWS TO PERUSE
U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts - Jon Lafayette [B+C]
Home Depot and Vizio Collaborate on QR Code-Enabled Holiday Series for Experimental Shopping on CTV - Shawnee Blackwood [DisplayDaily]
Brightline debuts new suite with interactive ad formats - Bevin Fletcher [StreamTV Insider]
How TV and streaming advertising’s programmatic deal model is being updated - Tim Peterson [Digiday]
The digital world remade itself and now every company has become an ad seller - Lauren Johnson [Business Insider]
As ‘Only Murders In The Building’ Nears Broadcast Run, New Analysis Of YouTube Viewing Shows Only 12% Overlap Between Hulu And ABC - Dade Hayes [Deadline]
Verizon Bundles Netflix, Max With Ads for $10 per Month - Todd Spangler [Variety]
U.S. political ad market projected to reach record $16 billion in 2024 - Sara Fischer [Axios]
How Roku plans on winning the smart TV wars - Jared Newman [Fast Company]
Disney+ Officially Adds Hulu In Beta Launch Of “One-App Experience”; Full Rollout Set For March 2024 - Dade Hayes [Deadline]
Amazon Strikes Three-Year Streaming Ad Pact With IPG Mediabrands - Brian Steinberg [Variety]
Meet the Tech Company Who Sees Everything You Stream - Mike Shields [Next In Media]
HOW EXACTLY DO NIELSEN’S TV RATINGS WORK, ANYWAY? - Anthony Crupi [Sportico]
Paramount Has Some Big Checks To Write In 2024, With Its Credit Rating Still Under Scrutiny, S&P Global Analyst Says: “They Have To Show A Path” - Dade Hayes [Deadline]
It’s Quiet, Too Quiet, in Hollywood: Where Are the Deals? - Lacey Rose & Lesley Goldberg [THR]
