Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.

Now that election day is upon us, I set off to find some data from this spin cycle that can deepen my understanding of the attention economy. Some data that isn’t a poll funded by an agenda, but receipts of views and ad impressions that reveal real behaviors by companies and people. A work in progress, but so far here is what I’ve found:

All the originals in one place

Thanks in part to social buzz around “The Secret Lives of Mormon Wives,” Hulu saw a 66% month-over-month increase in Earned Media Value in September, per CreatorIQ.

All the originals in one place

Netflix increased its Earned Media Value by 13% from July to August, per a CreatorIQ analysis.

A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.

Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.

Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.

Nicola Coughlan saw her TikTok audience grow by 25x since January and has a 13.58% engagement rate on the platform, per CreatorIQ.

Max’s $25.9 million April EMV represented a 20% increase from March, per CreatorIQ

CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month

CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.

The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.

It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.

With insights from CreatorIQ’s latest analysis of music and video streaming services.

Food Network, Bleacher Report helped fuel a 26% month-over-month increase in Max’s Earned Media Value, per CreatorIQ.

This week’s TVREV highlights, and more news across the industry.

But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.

The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.