‘Emily in Paris’ Stars Fuel Increase In Netflix’s Earned Media Value 

Data & MeasurementStreaming Wars
Written By Eleanor Semeraro

Social buzz around the season four premiere of Emily in Paris helped Netflix grow its Earned Media Value 13% from July to August, according to CreatorIQ. EMV is CreatorIQ’s metric for quantifying the estimated value of consumer engagement with digital earned media. 

Netflix was the No. 1 video streamer in August by EMV, racking up $107.3 million — more than double what Peacock and Hulu received (both $43.2 million). In total, there were 22,000 social posts about Netflix (3X more than Peacock) that resulted in a staggering 1.8 billion impressions and 112.3 million engagements. 

Emily in Paris stars Lily Collins and Ashley Park both took to social media to promote the fourth season, which premiered the first five episodes on August 15. Collins and Park generated about $2.3 million each in EMV for Netflix. Halle Berry was another standout for EMV in August — her Netflix original The Union premiered on August 16, and her social activity around the film resulted in $2.2 million in EMV. 

Eleanor Semeraro

Eleanor is an entertainment analyst and marketing strategist with a passion for all things TV and social media. She’s a regular TV[R]EV contributor and consults for small businesses within the advertising and entertainment data analytics ecosystem.

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