Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.

Sports lead Inscape’s ranking of most-watched TV programming for Dec. 2-8, while several news programs rise up week-over-week.

The NBA grew its viewership share week-over-week and moves into third place, per Inscape’s analysis across November 18-24.

Prime Video had a 64% month-over-month increase in Earned Media Value in October, per CreatorIQ.

The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Watch-time was down week-over-week for major sports, while several Fox News programs saw a boost, according to Inscape’s latest ranking. 

Sports and related programming hold five of the top ten ranking positions for Oct. 21-27, per Inscape’s viewership data. 

Fueled in part by the interview with VP Kamala Harris, “Special Report With Bret Baier” jumps into Inscape’s ranking of the top 25 TV programs for the first time since July.

VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.

Hurricane Milton coverage spurred enough viewership for The Weather Channel that three of its programs jump into the top 25 ranking for Oct. 7-13, per Inscape.

And although the NFL and college football maintain their chart-topping positions, both saw viewership shares decrease week-over-week, according to Inscape.

Football again dominates Inscape’s ranking of most-watched TV programming, while TWC’s ‘America’s Morning Headquarters’ jumps into the top 15, fueled by Hurricane Helene coverage.

Combined, NFL and college football games accounted for over 13% of all minutes watched last week, per Inscape.

ESPN's controlled the narrative around college football for decades. What happens if it loses that footing via the DirecTV dispute?

VIZIO and ESPN have both introduced new offerings designed to simplify the convoluted sports rights landscape for consumers.

Details are coming out around the Venu streaming service, which also creates more questions.

A new report from iSpot highlights the major differences between average commercial minute audiences and exact-ad (spot-level) measurement during sporting events.

ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.