Men’s Hoops Heat Up, PGA Putts to No. 2 on TV Program Ranking

Data & MeasurementSports
Written By Eleanor Semeraro

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for March 11-17, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Fueled by various conference tournaments, men’s college basketball grew its viewership share from 2.28% to 4.72% week-over-week and remains in first place. PGA Tour golf moves up from fifth to second place, while NBA slips to third with 1.38% of watch-time. 

Some more insights around the week’s top TV programming: 

  • Of the men’s college basketball tournaments, the Big Ten scored the most watch-time (1.01%), followed by the ACC (0.97%) and the SEC (0.82%) tournaments. 

  • Two blind audition episodes propelled ABC’s The Voice into the ranking at No. 21 with a 0.49% viewership share.

  • PGA’s ascent was driven by The Players championship, with its accompanying commentary program, Live From The Players, landing at No. 22 with 0.46% of minutes watched. 

  • NASCAR Cup Series was another week-over-week ranking newcomer, taking No. 24 (0.42% share). 

CBS is back on top of the TV network ranking — get the details on The Measure.

Eleanor Semeraro

Eleanor is an entertainment analyst and marketing strategist with a passion for all things TV and social media. She’s a regular TV[R]EV contributor and consults for small businesses within the advertising and entertainment data analytics ecosystem.

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