The Future Of Television. Dissected Daily.
Movies Are In Trouble, Hulu’s Big Oscar Screw-Ups (Plural)
The Movie Issue: Why movies and movie theaters are in so much trouble, plus the fallout from Hulu’s Oscar screw-ups.
Hot List: Moving on from Movie Going and the Era of “Great Television”
12 TVREV originals this week from analysts who tell it like it is.
Streaming Over Theaters: The New Movie Viewing Norm
TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.
How Netflix Rules Main Street As Well As Wall Street
Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.
Data: Netflix Beats Other Streamers for Content Appeal
The red giant also ranks highest for overall experience and ad experience, per data from MX8 Labs.
Among Subscription Streamers, Disney+ Stands Out for Viewer Ad Recall
As part of its study on streaming platforms, MX8 Labs surveyed viewers about brand recall, attention and if ads actually influenced them to make a purchase.
Annoying Vs. Entertaining: Ad Experiences On FASTs
As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.
Streaming Insights: Viewer Experience, Preferred Content and More
An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.