Hot List: Moving on from Movie Going and the Era of “Great Television”
“The difference between a hero and a coward is one step sideways.” ― Gene Hackman
The last week will go down in history as “great television” not because of the Oscars— but because this week, an actor turned war time president and a reality star turned POTUS brought some real life drama to the world stage.
And this made for TV moment did what all the best TV does; go straight to social video to be mashed and “memed” and viewed at a scale and in ways TV can never deliver.
For those of you that prefer more than a soundbite or consuming this as an AI-first fight version, C-SPAN has the whole hour. In a short form world, the full length version often tells a bigger picture story.
Speaking of the bigger picture….TVREV and MX8 Labs partnered to survey U.S. viewers about their movie watching habits, and found that 46% prefer to stream flicks at home, while only 15% favor theaters.
Convenience was the top factor for streaming at home, cited by 78% of surveyed viewers. That share was even higher for several specific demographics: People with a Bachelor's degree (85%), those who live in the Midwestern U.S. (86%) and viewers aged 55-64 (90%).
The lack of crowds and/or noisy people was another key factor, cited by 70% of total surveyed viewers. That rises to 81% of people over 65, and a whopping 87% for those living in the Western U.S. Cost savings ranked third, noted by 62% of all respondents.
If you want more from this special report or want to collaborate on a new one, be in touch.
This week on TVREV covers transformation from a dozen angles featuring originals from Alan Wolk, Jon Lafayette, Eleanor Semeraro, Jessika Walsten, Tim Hanlon, Martha Bennett and Brandon Katz.
THANK YOU to the 150+ people that registered for our webinar on Context, ICMI, here is the illuminating discussion on demand
