The Future Of Television. Dissected Daily.
Streaming’s Plateau Problem
A new report from Wurl looks at streaming’s newest phase, where retaining subscribers is just as important as obtaining them.
Hot List: Moving on from Movie Going and the Era of “Great Television”
12 TVREV originals this week from analysts who tell it like it is.
KERV's Gary Mittman On The Benefits Of Making Every Moment Actionable
In the last of the Innovator Spotlight pieces from our Special Report on Contextual Targeting, KERV’s Gary Mittman discusses how KERV is transforming contextual targeting through cutting-edge AI and polygon-based object recognition.
Hot List: 20 TVREV Originals From 2025
TVREV Originals from Hanlon, Lafayette, Cassillo and Wolk.
Wall Street Loves Netflix, Contextual Is Having A Moment
Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.
Anoki’s Raghu Kodige On How Their Multimodal AI Is Pushing The Boundaries Of Contextual Targeting
In this Innovator Spotlight from our Special Report on Contextual Targeting, Anoki’s Raghu Kodige discusses the buzz behind multimodal AI.
Wurl’s Peter Crofut on How Emotional Targeting is Boosting Ad Engagement on CTV
In this Innovator Spotlight from our Special Report on Contextual Targeting, Wurl’s Peter Crofut explains the value of emotional targeting.
Once More Into The Breach: Our Fearless Predictions For 2025
Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.
Mediaprobe's Pedro Almeida On Turning Emotional Engagement Into A Metric That Matters
As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.
Contextual Revolution: Rohan Castelino On How The IRIS_ID Unlocks New Potential In CTV Ad Targeting
In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.
Hot List: Biting The Hand That Feeds You
TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.
Cracking the Context Code: Gracenote’s Trent Wheeler On The Value Of A Standardized Taxonomy
In this Innovator Spotlight from our new report on the Contextual Revolution, Gracenote’s Trent Wheeler explains why standardization is key to contextual’s success.