The two latest videos from our discussion with Evan Shapiro and AiBUY’s Randy Bapst and Dalaney Thompson on the growth of “shoppertainment” and the growing buzz around shoppable video.

Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.

IRIS.TV CEO Field Garthwaite explains the thinking behind the IRIS_ID and the critical problems that it is helping to solve for.

On three of these four major FAST services, viewers seem to prefer one form of content over another. Brandon Katz breaks down why that is and what it means.

The first week of NBA games captured 1.78% of watch-time, behind football and baseball but ahead of everything else on TV.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.

OrkaTV’s Jonathan Moffie explains why streaming TV is the best option for ad buyers who want to keep up with audience changes while maintaining the value of linear.

This week’s TVREV highlights, and more news across the industry.

Why streamers are struggling to make the move to mass market and why that’s dangerous in a time of massive churn, and why Amazon’s new self-serve SMB ad product could really help open up the TV ad market.

While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.

MLB remains at No. 3 on Inscape’s TV program ranking, but upped watch-time week-over-week.

TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.

This week’s TVREV highlights, and more news across the industry.

Why Netflix’s decision to raise prices during a very good quarter is not surprising and why the rise of fixed wireless broadband is cable’s biggest nightmare.

But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.

“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.

Football and baseball dominated Inscape’s latest ranking of most-watched TV programming.

CCR Media’s Ben Ropke and Ben Saboe with an update on how the media monitoring world is adapting to the rapid changes in the industry.

This week’s TVREV highlights, and more news across the industry.