Hot List: Even Sports And News Are Changing
"Drink heavily with locals whenever possible." - Anthony Bourdain
News You Lose: Grand jury indictments of ex-POTUS. Lawyers and accountants turned “rats”. A house without a speaker but plenty of mouthpieces. Terrorism and wars in the Holy Land, Ukraine and beyond. Close calls by war planes in Asia, more reports of UFOs by the government. World’s richest man loses $30 billion, yet still offers $1B to rename Wikipedia Dickepedia.
This isn’t an HBO series or a remake of Idiocracy, it’s October 2023 where TV News spikes the ratings, serving an average age that is approaching 70 and FOX News runs the table. Not so in YouTube and Facebook where younger viewers are giving network news a “thumb bump” on social video.
All sports are “local’: Pro and College Football, Basketball, Baseball, Hockey, Soccer, F1, and even Cricket are popping off. That means so are beer, pizza, wings, gambling, TV viewership, TV advertising and high fives– especially locally, where fandom yelps the loudest.
That local passion and identity is one reason why the Utah Jazz are ditching the RSN model and laying up a new distribution bundle they expect will increase reach by 5x. It’s also maybe why Disney announced it is launching a “local-focused” self-service programmatic ad platform. More on this in the best, most comprehensive local streaming TV report in America.
FYI: Alan Wolk and Evan Shapiro will be hosting the first of two Read Out webinars – November 2nd, at 4pm ET – to discuss our latest Local TV Report. Come equipped with questions, intrigue, or pitchforks (for any naysayers).
This full hour presentation offers a deep dive into the streaming revolution's impact on local television while unpacking new research into consumer sentiment around local TV viewing. Reserve your complimentary spot today.
NEWS YOU CAN USE
Advertising
Samsung sees success with shoppable TV ads - Kim Davis [Martech]
NEW AI TOOL FOR POLITICAL ADS AIMS TO IMPROVE CONNECTED TV TARGETING - Lindsay Rittenhouse [Ad Age]
Local TV Forecast: 2% 'Core' Ad Decline In Q3 For TV Station Groups - Wayne Friedman [MediaPost]
How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant - Lauren Johnson, Lara O'Reilly, Kali Hays, Lucia Moses [Business Insider]
AMC NETWORKS BRINGS REAL-TIME BIDDABLE PROGRAMMATIC TO LINEAR TV, MARKING A FIRST FOR THE INDUSTRY - Parker Herren [Ad Age]
Buyers Find Their Ads Still Play When the TV Is Off - Catherine Perloff [Adweek]
Bad Bunny Shows Advertisers the Power of Spanglish: Equality - Ella Ceron [Bloomberg]
Disney Uses Self-Service To Attract New Buyers – With A Focus On Local - Alyssa Boyle [AdExchanger]
Ad-tech firms and political agencies prepare for another year of spending heavily on CTV - Marty Swant [Digiday]
Streaming Wars
Why CNN May Become Max’s Ultimate Retention Tool - Alan Wolk [NextTV]
Apple to Revamp TV App in Step Toward Simplifying Video Services - Mark Gurman [Bloomberg]
Wondery launches three podcast FAST channels on Amazon Freevee - Sara Guaglione [Digiday]
Amazon Launches Sponsored TV To Bring Smaller Brands Into Streaming - Jon Lafayette [B&C]
‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue - Brian Steinberg [Variety]
Data & Measurement
Nielsen Won’t Sunset C3 And C7 Ratings Next Year - Alyssa Boyle [AdExchanger]
VAB HALTS ANA TALKS—TV TRADE GROUP CITES GOOGLE AND META’S INFLUENCE ON MARKETER GROUP - Jack Neff [Ad Age]
Nielsen, LG To Create Largest U.S. ACR Data Footprint for TV Measurement - George Winslow [TVT]
Paramount+ Led Q3 In Share Of Streaming Ad Impressions - Karlene Lukovitz [MediaPost]
AMAZON REVEALS NEW DATA CLEAN ROOM IN AD TECH UPGRADE—WHAT BRANDS AND PUBLISHERS NEED TO KNOW - Garett Sloane [Ad Age]
Yikes! 33% of Premium SVOD Subscribers Are ‘Serial Churners,’ Antenna Says - Daniel Frankel [NextTV]
Millennials Are the Key Audience for Ad-Supported Streaming, Samba TV Says - Lucas Manfredi [The Wrap]
What Happens When You Combine Cuebiq Data With VideoAmp? - Joe Mandese [MediaPost]
Nielsen Renews Push to Use Amazon ‘Thursday Night Football’ Audience Data in National Ratings (EXCLUSIVE) - Brian Steinberg [Variety]
Landscape
Global Streaming and TV Market Revenues Set To Reach $700 Billion for 2023 - Liza Foreman [Variety]
TelevisaUnivision CEO Talks Disney-Charter Deal, Thinking Differently About Streaming and Linear TV - Georg Szalai [THR]
As more brands use generative AI to create social content, agencies are changing how they measure its success - Antoinette Siu [Digiday]
Jason Kilar: Why Hollywood Needs to Focus on ‘Scaled Engagement’ to Achieve Streaming Profits - Cynthia Littleton [Variety]
Brace yourself. Streaming platforms are going to remove a lot more shows - David Offenberg [LA Times]
Sports
Amazon Is Eyeing an NBA Package for Tuesdays or Thursdays - Michael McCarthy [Front Office Sports]
Is the NFL on YouTube the Future of Sports? - Julia Alexander [Puck]
The Post-RSN Future Begins: NBA's Jazz Unveils Hybrid Local TV Model, Says It'll Reach Nearly 5 Times More Viewers Via a Combo of Broadcast, DTC and RSN Distribution - Daniel Frankel [NextTV]
The NBA Wants You to Watch Games With Creators - Owen Poindexter [Front Office Sports]
DIRECTV EXPRESSES DOUBTS ABOUT DIAMOND SPORTS GROUP’S ENDGAME - Anthony Crupi [Sportico]
ESPN’s looming MLB opt-out could affect negotiations across sports media - Andrew Marchand [NY Post]
Peacock, Comcast Using Sports To Turn Corner In Streaming Battle - Eric Fisher [Front Office Sports]
Avocados From Mexico will skip the 2024 Super Bowl to focus on college football - Tim Nudd [Ad Age]
