MLB’s success this season is staring at a lot of TV uncertainty on the horizon.

How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.

Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.

A new study from Truthset reveals just how inaccurate data is — and the benefits of cleaning it up.

Games captured 2.66% of all live, linear minutes watched, per Inscape.

AiBUY’s shoppable overlay is on display in these two videos featuring Evan Shapiro and Alan Wolk talking with the AiBUY team about the future of shoppable media.

This week’s TVREV highlights, and more news across the industry.

Why Netflix won’t be the only streaming service to raise prices and a look at the latest entrant into the OS Wars and what they’ve got going for them.

The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.

But of course football remained at the top of the ranking, per Inscape data.

Which streamers rely on a handful of hits for most of their viewing demand and which rely on a broader array? The answer may surprise you.

In the latest Innovator Spotlight from our report on Local TV and Streaming, Cadent’s Tony Yi highlights the continued appeal of local content in the streaming age.

This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.

A recent court ruling may finally put an end to ATSC 3.0’s prospects and why the quality of Max’s shows might be impacting their ad-supported tier.

TikTok appeared on Fox News right after debate participants lobbed criticism at the app. It ends up that’s nothing new for its TV ad strategy.

How a campaign based on home screen and CTV ads worked to boost incremental reach for a game manufacturer.

NFL and college football were both miles ahead of anything else on TV last week, according to Inscape’s latest rankings

In the latest Innovator Spotlight, Amagi’s Srini KA discusses how the use of data will transform local TV on the FASTs.