The Future Is Shoppable: How Overlays And 'Shoppertainment' Are Transforming Video Engagement

Thought Leaders Circle
Written By Alan Wolk

More from our series with Thought Leaders Circle member AiBUY’s Randy Bapst and Dalaney Thompson, who joined me along with noted media cartographer Evan Shapiro.

In this first video, we discuss AiBUY’s patented overlay technology and how it allows for a variety of experiences in conjunction with the video content.

In the second video, the crew discusses the growth of “Shoppertainment” and why that’s going to change the way advertisers look at video content in the years to come.

Added bonus: Mouse over either video and you will see AiBUY’s overlay technology in action, with a link to download their latest report “From GOING Shopping to ALWAYS Shopping. AiBUY's Report On E-Commerce Now”

Alan Wolk

Alan Wolk veteran media analyst, former agency executive, and author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry" is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.”

https://linktr.ee/awolk
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