NFL RedZone breaks into top ten programs as football fans flock to TV, per Inscape.

An analysis from Inscape shows that streaming is the preferred choice over cable/satellite as the top TV viewing source for U.S. households, helping power FAST growth.

The NFL’s hiatus week cleared the way for college football to score big on TV, with the U.S. Open in a distant second for viewership share, per Inscape.

Five of last week’s top ten programs by watch-time were sports-related, per Inscape.

NFL remains in first place week-over-week as the preseason continues, but saw a slight decrease in watch-time, per Inscape.

So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.

Preseason games captured 2.56% of all live, linear minutes watched on TV Aug. 7-13, while Little League baseball slides into second (1.31% of watch-time).

The 2023 Hall of Fame game kicked off the NFL preseason on Aug. 3 and garnered enough viewership to make it into the top ten programs last week, per Inscape.

Games captured 1.17% of all live, linear minutes watched last week, per Inscape.

Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.

The Open Championship, MLB and Women’s World Cup were three of the top ten most-watched programs on TV last week, per Inscape.

The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.

Per Inscape, the 2023 tournament scored 1.70% of all live, linear minutes watched July 3-9.

The Dick Wolf stalwart frequents the top of Inscape’s viewership ranking, but hasn’t made it to first place this year until now.

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.

The four-day golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

Six of the top ten most-watched programs on TV were sports-related, per Inscape data.

Meanwhile — and to no one’s surprise — sports continue to dominate much of last week’s live TV viewership, per Inscape.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.