Wimbledon’s Grand Slam: TV By the Numbers
Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for July 10-16, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).
Before we dive into our usual weekly rankings, we’re spotlighting the 2023 Wimbledon Championships, which reigned supreme over live TV in the first half of July. For the duration of the tournament (July 3-16), Wimbledon captured 1.75% of watch-time across all programs — a 0.29% year-over-year increase from the 2022 tournament. In fact, looking at the full tournament, final weekend and final individual Saturday/Sunday, there were increases across all except the final Saturday.
For the week of July 10-16, Wimbledon captured 1.79% of watch-time, up from 1.70% the previous week. Some additional insights about the top programming on TV:
Elsewhere in sports, the NBA summer league bounces up, moving from No. 14 to No. 6 with a 0.75% viewership share, while the 2023 MLB All-Star Game lands at No. 11 with 0.58% of minutes watched. It was also the No. 1 program in primetime on July 11, with 11.37% of national linear watch-time, as TVREV’s John Cassillo previously reported.
Chicago Fire exploded into the top ten (up from No. 36 previously) with a 0.66% viewership share, thanks to multiple rerun marathons on USA and ION.
Additional week-over-week ranking newcomers include America’s Newsroom (No. 18), Forensic Files (No. 21) and The Big Bang Theory (No. 25).
Although they maintain their ranking positions from the previous week, Friends, The Price Is Right, CBS Mornings, Fox and Friends and CNN News Central all saw slight increases in watch-time.
CBS remains on top of the network ranking, and increased its viewership share from 5.87% to 6.20% week-over-week. The Price Is Right, CBS Mornings and PGA Tour golf were three of the programs driving watch-time on the network.
Additional insights around the most-watched networks from July 10-16:
There is only one new face within the network top ten compared to last week: MSNBC, which move from No. 12 to No. 9 with a 1.95% viewership share. And aside from ION and Hallmark, all of the other top ten networks saw a week-over-week increase in watch-time.
History jumps from No. 24 to No. 20 with 1.14% of minutes watched. Two of its top shows were American Pickers and Ancient Aliens.
Week-over-week ranking newcomers include TLC (No. 19), with watch-time driven in part by 90 Day Fiancé: Before the 90 Days, and BET (No. 25), which was fueled by Celebrity Family Feud.
