
The Future Of Television. Dissected Daily.
Hot List: Measurement is Loco, All Things are Local
This week on TVREV: Measurement is loco, all things are local, and a summary of articles from across the industry.
Hot List: Who's The Boss?
This week on TVREV, Charter v Disney, MRC standing down, and a summary of articles from across the industry.
Hot List: Labor Day + Right’s Fights
This week on TVREV, Labor Day is full of right’s fights, and a summary of articles from across the industry.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.
VIZIO Case Study Credits CTV Ads For A CPG Brand’s Double-Digit Sales Lift
CPG gets in on the potential sales benefits of CTV, with Vizio Ads
Hot List: Numbers Is Hard, It's All About The People
This week on TVREV, same data with different insights, and a summary of articles from across the industry.
Hot List: Wall Street Bull, A Game Of Cat Or Mouse?
This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.
The Night Has 600 Drones: LG and Kargo Light Up Cannes
A drone show put on by LG Ad Solutions and Kargo really did break through the clutter while promoting the power of CTV.
Madhive CRO Jon Kaplan On Helping Advertisers Navigate Connected TV
Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.
CTV Takes Center Stage
Download this free report from Innovid on how CTV is being adopted worldwide and the best tactics for marketers to take advantage of those trends.
The Future Of CTV And The Evolution Of The “TV Industrial Complex”
Watch Alan Wolk discuss the future of CTV and ad-supported streaming with the eMarketing Associations’ Kevin Lee.
Add To Cart. The CPG Guide To CTV
Download Innovid’s insightful new guide on how CPG brands are using CTV to get a leg up on the competition.
Netflix To Report Q2 Earnings As It Prepares To Launch Ad-Supported Tier (Cheddar News)
TVREV’s Alan Wolk on Cheddar News talking about what to expect from Netflix’s earnings call and from their advertising platform overall.
Data Dose: How Stranger Things Helps Netflix
TVREV’s weekly Data Dose looks at the Stranger Things premiere, top betting brands, NHL Social Commerce Trends and mobile email.
Your Weekly Data Dose
TVREV’s Weekly Data Dose gives you stats you can use from around the industry.
How Conviva Helps Programmers Make Better Content Decisions
Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.
From Cheddar TV: Movie Theaters Hope to Capitalize on Netflix Subscriber Loss
TVREV Co-Founder and Lead Analyst Alan Wolk discusses the future of moviegoing with Cheddar TV’s Hena Doba
Book Excerpt: The Birth Of Streaming, Circa 1993
This exclusive excerpt from “Binge Times”, Dade Hayes and Dawn Chmielewski’s new book about the rush to catch up with Netflix looks at one of the earliest attempts at streaming back in 1993.