Data Dose: How Stranger Things Helps Netflix
You've Got Mobile Mail
Are you optimizing your marketing email for mobile? If not, you better start, even if you're promoting content available only on TV. According to Cheetah Digital’s Q1 email benchmark report, the majority of clicks on marketing emails now come from mobile devices.
Betting On TV Ads
Do you feel like you saw a lot of betting spots over the past year? A new report from iSpot highlights trends in sportsbook TV ads from Sept. 2021 through May 2022, including the most-seen brands in the industry. By share of sportsbook TV ad impressions:
Is Music The 'Goal'?
Data from Tubular Labs’ Consumer Insights shows that NHL social video audiences are 6.2 times more likely to shop Walmart for musical instruments than the average viewer. The top product categories for hockey heads by shopping likelihood:
Not So 'Strange' Things...
The season four premiere of Stranger Things is another chance for Netflix to showcase just how dominant the show has been. The following list (shared by the service) ranks its top series seasons by hours watched from May 30-June 5. To no surprise, Stranger Things sits No. 1 through 4 in the rankings:
