CTV Takes Center Stage

Innovid’s Global Benchmarks Report

CTV isn’t just an American phenomenon, it’s worldwide and marketers looking at how the massive changes in the TV industry are playing out will find great value in this must-read report.

In this report from Innovid focused on the worldwide CTV landscape, you will learn:

  • Why CTV is upstaging mobile in terms of video impressions

  • Which verticals are making the most use of CTV (Hint: it’s not who you’d expect)

  • Which regions had the biggest share of CTV viewing versus mobile and desktop

  • Why programmatic is so important to today’s marketing mix

  • The advantages of dynamic and interactive video ads and the role QR codes play

  • The best strategies for meeting reach and frequency goals and how to set audience targeting goals

Download it now for free

TVREV

TVREV captures the voices and insights of executives in the TV, digital and advertising industries. Our insights, reports, newsletters, videos and events are guideposts for everyone in the greater television ecosystem, from programmers and distributors to advertisers and adtech companies.

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