Electronics Video Viewers Want To Go Fast

Data & Measurement
Written By John Cassillo

New infographics released by Tubular Labs include a deep-dive on electronics video viewers on YouTube. In particular, what else those audiences are watching beyond electronics content. Some of the more surprising findings: Cuban cuisine (4.3x more likely than the norm), plus a focus on fast-moving things like retro-style cars (4.3x), comets & meteoroids (4.2x) and racing cars (4.1x). Additional insights from Tubular’s electronics infographic:

  • 3D printing videos are getting a lot of views, but not a lot of uploads, creating an opportunity for 3D printer brands to get a lot of bang for their respective buck on social video.

  • Electronics viewers shop for electronics products, sure. But they’re also shopping for products from brands like MuscleTech and Old Spice (along with Xbox and 2K, of course).

  • Some of the most popular websites electronics audiences visited included MainGear, WireCutter and TechieGamers (among others).

John Cassillo

John covers streaming, data and sports-related topics at TVREV, where he’s contributed since 2017.

https://tvrev.com
Previous

CTV Needs Innovation And Not A Replication Of The Linear TV Ad Model
Next

CTV Takes Center Stage