The Future Of CTV And The Evolution Of The “TV Industrial Complex”

TVREV Co-Founder and Lead Analyst Alan Wolk sat down with the eMarketing Association’s Kevin Lee to discuss issues related to CTV (connected television) and how the TV industry is evolving. They chat about the latest industry mergers, the degree to which what Alan calls "the TV industrial complex" is consolidating or expanding, and the significance of Netflix' recent announcement about launching an ad-supported service. They also discuss the rise of contextual video targeting, which will let advertisers buy viewers based on topic interest across multiple channels and networks, the impact of "cord-cutting," the significance of Amazon's interesting deployment of an ad-supported TV network, and how Amazon may be strategically shifting video content across paid and unpaid channels to maximize revenue.