The Future Of Television. Dissected Daily.
An Amazon Vs. Temu Black Friday?
Black Friday is shifting online, with Amazon battling Temu and Shein in a transforming holiday retail landscape.
RIP Freevee, Ad-Supported Netflix Turns Two
Amazon finally euthanizes Freevee, folding it into Prime. Meanwhile Netflix releases big new subscriber numbers but what do they really mean?
TV’s Coming Political Ad Hangover, The Growing Value Of The TV OS
The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.
The Most Interesting Findings From The NBA’s Unsealed Media Deals
The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).
Is Amazon’s Ad Business Slowing?
Amazon’s ad business grew 19% this quarter, slightly down from 20% last quarter despite new Prime ad inventory, raising questions about future growth and potential competition from other retail media networks as off-network ad sales emerge as the next frontier.
Mr. Beast Goes Down On Amazon, New Data Illustrates The Streaming/Linear Disconnect
Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.
Sports Advertising Is More Expensive And Crowded Than Ever. Here’s How Brands Can Stand Out
VIZIO's Adam Bergman details how, in a crowded and costly sports ads space, brands can stand out by using centralized content hubs like VIZIO's Sports Zone for exclusive, high-impact ad placements.
Amazon’s Upfront Haul Vs. TV’s Ad Contraction
Amazon made a massive and risky bet this year - that consumers would be ok with turning on advertising as the default for Amazon Prime Video.
Amazon Channels Dominates, Network News Shows Have A Real Opportunity
Why smart subscription apps are getting in bed with Amazon and why the debate may give network TV news a second lease on life.
Is Freevee Doomed, YouTube Goes to 11
Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."
Netflix’s 150 Percent Problem, Fubo’s Gift To Venu
Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.
Could Amazon’s Ad Business Become An FTC Target?
In the wake of Google’s anti-trust violations, similar FTC cases against Amazon are imminent… the impact on advertising remains unclear.
Cookies Are, In Fact, Good Enough For Google, WBD’s NBA Reality Check
Cookies, their history, why TV doesn’t have them, why contextual worka on TV, and WTF was WBD thinking with the NBA?
Skydances With Paramount, The NBA Takes On Amazon
Why Ellison has no choice but to try to make Paramount a tech company and what to make of the NBA’s decision to tap Amazon.
Where Are The Chinese Retail Media Networks?
Amazon is feeling the heat from Temu and Shein. But when are these Chinese companies going to build out big retail media networks, if they aren't already?
Digital Ad Giants Are Chasing Commerce Gold
Digital ad giants like Meta and YouTube are partnering with retail media networks to prove their impact on sales, while struggling digital publishers explore potential collaborations to gain similar credit.
Go Big, or Go to a Series of Intimate Dinners
The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.
The Upfronts Versus The Chatbots
Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.
Seattle Kraken-Amazon Deal May Hint At What’s Next For Local Sports Rights
Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.
Flipping And Flopping On Freevee, The Real Story Of The Walmart-VIZIO Deal
What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.