The Future Of Television. Dissected Daily.
Tubi's Cynthia Clevenger on How Authentic Content Drives Stronger Viewer Engagement
Tubi’s Cynthia Clevenger explains how culturally relevant series like “Big Mood” help advertisers connect with audiences.
FAST Forward: How Regional Focus Could Change Sports Media
As FASTs increasingly skew local, the case for live sports grows stronger. Brandon Katz unpacks.
Iger Wins The Mouse Wars, The NBA Lends A Shoulder To Roku
Whither goes the Mouse House, so goes the industry. Or at least the old school media companies. Why Iger’s win matters plus why having an NBA shoulder channel is a huge win for Roku.
Samsung's Justin Fromm On The Continued Appeal Of FAST Services
What Samsung’s latest report on FASTs told them about why viewers keep coming back to FAST services and why great stories still matter.
Flipping And Flopping On Freevee, The Real Story Of The Walmart-VIZIO Deal
What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.
What Are You Most Excited About For 2024, Part 2
At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 2 of 2
Once More Into The Breach: Our Fearless Predictions For 2024
Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.
The Year Behind: How Our 2023 Fearless Predictions Panned Out
How did our 2023 predictions pan out? Alan Wolk takes a quick look back.
From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying
Content-based ad buying is growing in popularity. Alan Wolk explores why in this interview with Beachfront’s Amit Nigam.
Democratizing CTV Ad Buying
Jonathan Moffie of Orka TV discusses how CTV, especially FASTs, is revolutionizing TV advertising by making it accessible to thousands of additional brands.
Disney Takes The One-App Route, VIZIO Doubles Content Offering
A look at why the strength of the Disney brand name gives the company a competitive advantage in everything from apps to vMVPDs and why FASTs continue to be such a hot commodity.
The Rise of FAST: What Are Consumers Really Watching?
On three of these four major FAST services, viewers seem to prefer one form of content over another. Brandon Katz breaks down why that is and what it means.
Hot Takes: TVREV's Thought Leaders Weigh In On Post-Strike TV's Future
TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.
Breaking Down Barriers: Amagi’s Srini KA Discusses The Transformation Of Local News In The Age Of FAST
In the latest Innovator Spotlight, Amagi’s Srini KA discusses how the use of data will transform local TV on the FASTs.
Charter Can Get It For You Wholesale, MVPDs Are The Future Of Local
Why wholesale pricing on DIsney’s streaming service will create a new kind of streaming bundle and why that bundle is likely to include local broadcast.
Our Newest Report Explains Why Streaming Is Local TV's New Frontier
NEW! Alan Wolk, Tim Hanlon and Evan Shapiro look at how local TV is thriving and surviving in the streaming era. Includes consumer research study and future predictions.
Data: Streaming Has Taken the TV Remote and Powered a FAST Change
An analysis from Inscape shows that streaming is the preferred choice over cable/satellite as the top TV viewing source for U.S. households, helping power FAST growth.
Nielsen’s Gauge Is All About The Others, Cable News Is The New Twitter
All about The Gauge’s “Other” category and why nomenclature matters + the vested interest print journos have in cable news.
Learning From Cable: How FAST Platforms Are Finding New Growth In VOD
A look at how FAST services are incorporating both linear and VOD content to expand their offerings and appeal to a wider range of viewers.
Netflix’s Murky Q2 Numbers, Local Broadcasters Push Back On vMVPDS
Netflix’s lack of clarity around its latest earnings numbers has Wall Street worried. Local broadcasters demand their fair share of retrans fees from vMVPDs.