In this Q&A, Samsung Ads’ Justin Fromm explains why new viewership data indicates advertisers should put an even greater emphasis on streaming.

Pay TV revenue may not be all that important to Charter these days, giving it the upper hand vs Disney + why Amazon’s under the radar shoppable content play may be a game changer.

Cable news may have captured headlines this week but the long-term prognosis is grim.

Big vMVPD gains wipe away big MVPD subscriber losses (and what that means) plus how the iSpot/TVIsion deal might boost transparency.

Watch Alan Wolk discuss the future of CTV and ad-supported streaming with the eMarketing Associations’ Kevin Lee.

A spate of new sports TV rights deals have been announced in recent weeks at prices far higher than the deals they replaced. But how much longer can media companies keep paying those prices amid cord-cutting and audience fragmentation. And what happens when the bubble pops?